The OOUX Resources Archive

The Self-Paced OOUX Masterclass is coming off the shelf at midnight on Friday, September 27, 2024. In this solo episode of the podcast, Sophia talks about why she's taking the course off the market, when it will be back, and why you should get this "life-changing," "mind blowing," "career-saving" course today before it's gone, plus two big lessons she's learned over 10 years of entrepreneurship!

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In this Medium article, Sophia explains why the Self-Paced OOUX Masterclass has to go on pause, plus two lessons learned from 10 years as a small business owner and entrepreneur.

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In this solo episode of the podcast, Sophia asks, what is the point of OOUX? What are the things people get out of OOUX? Sophia outlines the three glorious transformations that OOUX provides to the weary UX professional. This podcast is for people who are wondering if they should dive deeper into the world of Object-Oriented UX.

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"Is OOUX worth diving into and learning? Absolutely." If you are wondering what it's like to go on an "OOUX Journey", Charlie Roehm wrote this honest piece reviewing the OOUX courses and what going on that journey looked like for her.

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There are big changes coming to the world of OOUX. In this episode of the podcast, Sophia talks about bumping the ORCA process up from 15 to 16 steps. She also discusses the upcoming Cohort 10, which will mark the tenth anniversary of OOUX! And to celebrate that milestone she has devised four new bonuses for this cohort. Plus, why we will be putting the Self-Paced OOUX Masterclass on pause.

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The ORCA Object Card is inspired by Sophia V Prater's OOUX philosophy and her ORCA framework (Objects, Relationships, Calls-To-Actions, and Attributes). This Object Card serves as a simple reference card, providing a breakdown of a defined Object.

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In this video Sophia shows Allie Uizard's Generative AI for UI design. It allows users to bring product designs to life in seconds using simple text prompts, but can it actually do good UX or UI design? 🤔

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In this episode of the podcast, Sophia, Kate, and Philippe discuss using the ORCA process to raise user competency scores for the Renfrewshire Council website, how OOUX makes maintaining digital content easier, and why OOUX is a good investment for companies and governments.

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In this video Allie and Sophia use system modeling to uncover hidden business opportunities in the iOS app, Planta, turning missed connections and dead-ends between objects into new opportunities. 💪

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In this video, Sophia brings Allie two Isolated Objects from the World Wildlife Fund's website, but they find there is much to admire as well. From isolated habitats to unclear donation CTAs, the WWF provided some wild fodder for this episode.

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Will Poole is Head of User Experience at Kyan, a digital product agency in London. In this episode of the podcast, Sophia and Will talk about Will's journey to finding OOUX, the challenges of bringing OOUX to Kyan, and using ORCA to design continuing ed and personal development for Premier League coaches.

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In this video, Allie brings Sophia not one but two UX fails from Facebook Marketplace’s iOS app. Changing the status of a LISTING object from active to pending, or pending to sold, should be easy—especially when you’re managing many items!

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In this video, Sophia brings Allie a UX Fail from the website for the 2024 Evolve Drupal Conference. The TALK object shape-shifts from page to page as well as between mobile and desktop. Tune-in to learn how keeping things consistent will give your users the confidence and make your design reviews gloriously easy.

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In this two-hour special edition of OOUX Happy Hour, Sophia Prater will go over how generative AI and OOUX can support each other. The goal = in just a couple hours, diffuse the overwhelm and show you how to seamlessly integrate AI in really exciting and effective ways.

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Ghyslain Olier is the Design Director at Content Square and has 15 years of experience in product design. In this episode of the podcast, Sophia and Ghyslain discuss using OOUX to organize your team, why your O's, R's, C's, and A's are your competitive advantage, plus thoughts on OOUX and AI!

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In this article, I outline my initial misconceptions about the nature of AI content strategy and how to properly configure data for consumption by a bot. I also consider the evolving role of UX designers in the age of AI.

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This is what happens when an OOUXer talks to a software architect: “THAT’s how you should be designing software.” In this nerd-fest of a conversation, hear how OOUX and technical architecture lock in perfectly. Tune-in to hear Sophia explain the process of OOUX, emphasizing the importance of establishing shared language and understanding of the core concepts in a system.

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In this video, Sophia introduces Allie to Lingopie, an app that helps you learn foreign languages by binging television shows. In addition to being a fantastic way to learn a language, Lingopie has a lot going for it, but it's also filled with Masked Objects.

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Abby Covert is an information architect, writer and community organizer with two decades of experience helping people make sense of messes. In this episode of the podcast, Sophia and Abby talk about letting go of perfectionism in dealing with tech debt, the power of language and why words are hard, plus why diagramming is a high order skill.

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In this video, Allie introduces Sophia to one of her favorite iOS apps, Rocket Money. Despite its many strengths, we discover a notable UX fail—a Shape Shifter. If you're a UX designer weary of the perpetual demand for innovation at the expense of consistency, this episode equips you with the language to push back against arbitrary design choices that cause unnecessary cost and cognitive load.

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In this solo episode of the podcast, Sophia talks about the coming artificial intelligence revolution and how it could work with OOUX. She discusses AI world models and how OOUX provides a framework for training AIs. Plus, all the fun AI/OOUX material coming down the pipeline, including Zoe, the OOUX bot (currently in development) and a meetup on May 16 3-5PM EST, "OOUX for AI and AI for OOUX."

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In this video, Sophia and Allie jump into LinkedIn, showing how the UX fail, Isolation, works to leave users feeling bewildered, frustrated, and ineffective. Keep an eye out for other UX fails in this one too! If you’re a UX designer looking to learn what to avoid when deciding how your users navigate your system, this one’s for you!

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Elena Haskins is a Certified OOUX Strategist and product designer that helps design software for SaaS startups that make users feel effortlessly at home. In this episode of the podcast, Sophia and Elena discuss how dog owners can teach clients about cardinality, why OOUX helps you ask the questions no one else is asking, and how system objects can be used for team therapy.

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In this video, Allie and Sophia dive headfirst into Amazon’s Alexa iOS app, showing how the four UX fails work together to sabotage your muscle memory, making you feel utterly stupid and inefficient when it comes to creating the smart home of your dreams. If you’re a UX designer that wants to unlock the tools to create efficient and intuitive designs, this one’s for you!

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In this video, Allie and Sophia take on Google Photos’ “Memories” feature in iOS — a great lesson on what UX designers should avoid when it comes to where to place calls-to-action and how the implications for getting this wrong can mean reduced trust, frustration, bursting into tears in the middle of a work meeting, and even deleting the app altogether.

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Dan Mall is a creative director, designer, founder, and entrepreneur. He currently runs Design System University: curriculum & community to support how you design at scale. In this episode of the podcast, Sophia and Dan ask the question, are design systems folks and OOUX folks the same folks?

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Elena gave her first official talk about OOUX at Thunderplains, a dev conference hosted by Techlahoma a few weeks ago. In this talk, she speaks about the benefits of OOUX to bridge the gap between design and development, and gives an intro to the ORCA process.

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In this eighth installment of the ORCA Series, Sophia wraps up the Requirements round with Attribute Requirements. Tune in to hear Sophia give a primer on deeper level requirements gathering, plus what sorts of questions generally get asked during the Requirements round.

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"Complexity DOES NOT have to mean complicated...let's not use the excuse of complexity to build complicated products..." Gabriela Ospina gave a great talk at UXDX that is a PERFECT introduction to OOUX and the ORCA Process. If you've been curious about OOUX and want to hear about it from someone who has been using it on every project for many years, this is a perfect 20-minute primer!

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In this solo episode of the podcast, Sophia gives a great bird's eye view of the ORCA process, outlining each step, how it can stand alone on its own, and what the main "tripping point" is for each part of the process. Plus, a teaser for the advanced training, March 1, 2024. Buckle up and grab something to take notes!

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Sophia Prater is a trailblazing UX educator, consultant, and the founder of the object-oriented UX methodology, joins us to dive deep into her innovative approach to user experience design. She shares her journey from her childhood passion for design to revolutionizing UX with her unique methodology, emphasizing the need for harmonizing design, engineering, and product management.

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Kristin Ouellette Muskat is a Certified OOUX Strategist who is the Principal User Experience Designer at Coforma, and has worked in the government space for years. In this episode of podcast, Sophia and Kristin discuss why it's important to work at a sustainable pace, yak shaving in government work, how working in government differs from private companies, plus OOUXing the law.

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Greetings OOUXers! In this New Years episode of the podcast, we welcome Content Designer, Information Architect, and Certified OOUX Consultant, Karen Hewell. Sophia and Karen discuss the power of naming your feelings and thoughts, the difference between feelings and thoughts, mapping your polarizing traits can make you more confident, & how to get started OOUXing your life.

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In this seventh installment of the ORCA Series, Sophia brings some holiday cheer while covering CTA Requirements. Revisiting the Santa Delivery App from ORCA Series #6, Relationship Requirements, she explores the four ways you can upgrade your basic user stories, plus how to use AI to help you fill in the gaps you might have missed.

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Sophia delivers episode #6 in the ORCA Series: Relationship Requirements. Sophia expands on "My Cat Saving Fire Department," the power tool for analyzing object relationships. Using the example of Santa delivering presents, she illustrates how to apply this tool to understand relationships between objects, plus a rule of thumb for recognizing tree systems!

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In this fifth installment of the ORCA Series, Sophia discusses Object Requirements, how to skip ORCA steps & loop back to them as needed, as well as ways to customize the ORCA sprint, plus the potential use of artificial intelligence in generating object guides.

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Certified OOUX Strategist, Sondra Eby, is featured on Winging It, a show by Oddbird about web design, development, & problem solving. In this episode, Sondra examines three examples of unintuitive web design, and teaches how to create websites and apps that are more intuitive using Object-Oriented User Experience (OOUX) design strategies.

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Do you want to make your website or web app more intuitive for the people who visit? As a UX designer at OddBird, Sondra Eby uses OOUX strategies to identify and avoid unintuitive objects. A warning, though, before you continue: once you start seeing unintuitive objects, you won’t be able to unsee them!

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Join us and our panel of four esteemed UX professionals in the government space as we discuss how they are leveraging the power of OOUX to solve big, hairy challenges. Organizer Sophia Prater will be moderating the discussion.

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In this fourth installment of the ORCA Series, Sophia discusses the 15 attributes that you'll want to consider for every single object in your system. Think about this like a gut check or a question guide for each object.

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In this FREE guide, learn the 15 most common attribute types in UX as featured in episode 048 of The OOUX Podcast, (ORCA Series #4) - Top Attributes to Consider for Every Object.

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What makes a UXer high-value? In this solo episode of the podcast, Sophia outlines the nine traits that a "high-value" UX Designer should have.

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The Nested-Object Matrix (the NOM) is one of the most powerful tools in the OOUX arsenal. During this event, we will give a short overview of the "classic" NOM (and show you where the idea came from)...and then we will go off the beaten path to show you how you can use this framework to map the relationships between just about anything.

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In this third installment of the ORCA Series, Sophia discusses why objects aren’t more important than all the other parts of a system but are essential to understanding the system, plus she gives 8 tips for CTA discovery!

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I’ve got a question that I feel like no one is asking. Why is “legacy software” always considered a bad thing? Or perhaps the better question is: What if we could create good legacy software?

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In this talk, Mandi Geiselman will be reviewing a slice of the exploration work she did on this subject by looking at a few objects from Horizon Forbidden West (developed by Guerilla Games) through an object-oriented player experience lens.

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Stone shares how OOUX saved developers 1000+ hours of discovery work, led a team to collaborate with the entire organization, and discovered 12 objects with over 100 relationships - all with just the Discovery phase, no less!

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In this episode of the podcast, Sophia & Richard discuss what it was like when object-oriented programming was invented, why "legacy" has one meaning in life & another in software, & why we've kind of been using the word "inheritance" wrong this whole time.

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Kamil Van Buuren is a Digital Experience Design Team Leader at IKEA, With a focus on IKEA's co-worker & employee experiences. In this episode of the podcast, Sophia & Kamil discuss when to give your team a heavy versus a light dose of OOUX, using OOUX to quickly gain domain knowledge at a new job, plus how to more efficiently divide & conquer on a complicated project.

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This MURAL template created by Certified OOUX Strategist, Maija Schmitt, will help you and/or your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes.

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Ever wanted to talk with UX designers about database concerns, but didn't know how? Enter Object Oriented UX: A design methodology that gets designers and database developers speaking the same language and working together to create digital projects from day one.

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During this game-like happy hour, we'll be going through three rapid-fire noun foraging challenges! You'll get some awesome practice at pulling out the objects (the core concepts) from a mess of user and stakeholder needs and you'll learn some tricks on how to hone in on object quicker and more effectively.

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Allie Ofisher is a UX Consultant & Certified OOUX Strategist who focuses on information architecture, user research, & of course, OOUX. In this episode of the podcast, Sophia & Allie discuss running an ORCA Sprint for the Church of Latter Day Saints, how best to teach the process to stakeholders who might not have a design background, plus future plans for implementing future ORCA Sprints.

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Learn to recognize and leverage this ubiquitous hierarchy pattern that you've probably never heard of.

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Caitlin Steele is the Experience Design Manager at Jira & Liam Greig is Head of Design at Confluence, both previously were at Trello. In this episode of the podcast, Sophia, Liam, & Caitlin discuss the aftermath of an OOUX Design Sprint at Trello, how maybe OOUX isn't for everyone, & strategies for bringing OOUX to a big organization.

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Ewelina Nowakowska is a Certified OOUX Strategist and is the Director of UI/UX Design & Development at American Reading Company. In this episode of the podcast, Sophia & Ewelina discuss the ways in which OOUX is like mental yoga practice, how ORCA helps teams work faster, plus some exciting innovations that may be on the horizon from OOUX headquarters.

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In this episode of the podcast, Sophia explains eight ways to level up your system modeling skills, plus diagramming The Church of Latter Day Saints!

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How can systems thinking help OOUXers? Sheryl Cababa is the author of a new Rosenfeld book Closing the Loop: Systems Thinking for Designers. Join us for this event where we’ll go fireside chat style with a conversation between Upma and Sheryl. They will discuss systems thinking for designers and how systems thinking overlaps (or not) with object-oriented thinking.

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In this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!

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In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.

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In this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.

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In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend.

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Sophia goes way back to her childhood, high school, college days, and early UX career to make sense of the current state of OOUX and ORCA. Sophia gets into the frustrations of designing in the dark, shares a few juicy life lessons, and reveals the early principles that make up the foundation of her career — and the movement she’s built.

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In this interview style session, come and hear Upma Singh (EPAM Systems) and Imogen Levy (NHS England) speak about leading OOUX in their respective organizations, the trials and tribulations of embedding new ways of working and how it is helping to solve some epic problems in the health sector.

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Upma will walk you through the ORCA (Objects, Relationships, Calls-To-Actions and Attributes) method, an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures, and point you toward more resources so you can start using it today.

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In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

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The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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The UX Discovery process can often make or break a project. Mary explores how OOUX, with its focus on finding the nouns/objects in a system can save time, remove headaches, and get stakeholder buy-in early while letting designers lead projects.

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Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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In this article Matthias Dittrich explains why your applications should be intuitive tools, not uber-guided funnels and how OOUX and direct manipulation can make your UI more natural and engaging.

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Certified OOUX Strategist, Aleš Horvatek, recounts his experience taking The OOUX Masterclass Certification Course and lays out what to expect when taking the course as well as how he has incorporated OOUX and the ORCA process into his design practice.

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In this interview with Sophia Prater on the UX Pathways Podcast, Sophia talks about how she got into UX back in 2008 and gets up on her soapbox about how the UX industry is failing and how UXers are often set up to design in the dark. If you are interested in the OOUX Masterclass, make sure to stay until the end.

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In this article, Sophia outlines why it's a bad idea to start UX projects with task flows and how OOUX can provide the framework you need to get started with any design project, no matter the complexity.

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Learn how Delyanka and her team of OOUXers put on a 4-hour conference workshop on OOUX. If you are looking for inspo to run your own workshop, this article's got it.

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In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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With the theme of "Sustainability in Design" at UX Sofia's 2022 conference, Sophia answers the question: "How can OOUX contribute to solving the climate crisis…or saving endangered species…or cleaning our oceans and air? Or…all of the above?" It all comes down to exposing the truth about the inner workings of the world by mapping connections and relationships.

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In this article, Sophia answers a common question about the ORCA process. Should the Prioritization Round come before the detailed work of the Requirements Round? Why not do all the trimming first, and then focus the detailed work on what’s left over?

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In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

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Sophia was interviewed by Service Designer, Michael Schofield, and UX Designer, Tim Broadwater, for their podcast, Design Thinking Games, a podcast that “examines the player experience of board games, pen and paper roleplaying games, live action games, and video games.” In this episode, they discuss the game-like aspects of OOUX and the guys give their play-tested review of the OOUX card game.

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During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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How an OOUX approach can help keep the IA lean and simple while scaling your application.

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OOUX isn't just a process; it teaches you a new, more practical, comprehensive approach to product, design, and development work and improves your overall skills. Let's talk about integrating OOUX into your UI and feature work. In this happy hour, we will go beyond the object map and explore some practical tips and tricks by reviewing some real-world examples.

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Can the Object Map used to facilitate user research?

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This duplicate-able Notion template gives you a detailed outline for running an ORCA Sprint. The ORCA Sprint framework give you a formula for taking a team through a week of OOUX exercises aligning to the ORCA Process.

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A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Fredy shares an in-depth article on defining business and product goals and more with JTBD (job to be done), OST (opportunity solution trees), and OOUX!

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ORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.

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In his second article on creating an object-oriented CMS in Webflow, Luke Prater, CTO of Rewired UX, discusses three ways to future-proof your Webflow CMS.

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What does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.

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In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).

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Luke Prater, CTO of Rewired UX, writes his first Medium article about the OOUX-ing of OOUX.com (no pressure!).

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Keith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.

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Certified OOUX Strategist, Dani Nordin, created a library of OOUX Components in FIGMA that you can copy for use in your own personal projects. The components include notations on Nested Objects with icons for Metadata and Core Content to represent the types of fields. She also included a handful of common CTAs complete with icons. Feel free to duplicate and adapt for your projects!

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Collaborating remotely? This Whimsical template, which includes Discovery, Requirements, and Prioritization rounds, is an upgrade from our popular MURAL ORCA Discovery template. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. This template includes video tutorials covering each step of the process.

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In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."

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In this month’s Happy Hour Sophia Prater (your host and chief evangelist for OOUX) will be introducing what noun foraging is, where it fits into the ORCA process, and some of the best places to go foraging. Next, Rik Williams, UX Architect and Certified OOUX Strategist, will introduce a software-based method to mine diverse content sources. Plus a fun design challenge!

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In this episode, Sophia and Samuel chat about Value Paths and how they hone in on the deeper value of our products. Listen as they lay this lens over a medical prescription app design challenge, the Headspace onboarding experience, and even OOUX.com's offerings.

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What do archaeology and information architecture have in common? More than you think. In this short article, Sophia outlines the similarities and makes a tongue-in-cheek case for why information architecture should probably be renamed "information archaeology."

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In this episode of the podcast, Sophia and Caroline discuss why designers should cultivate empathy toward developers, how to be "a designer devs swoon over," and how quickly Caroline's conversations with developers turn into "OOUX lovefests."

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