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Jip Asveld

UX Designer at Jip Asveld Digital Design

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Information Architecture, Interaction Design, UX Prototyping

Cohort 10

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OOUX feels like the missing glue in the double-diamond process

OOUX feels like the missing glue in the double-diamond process—it bridges the gap between research and design. In so many projects, valuable research feels like it's just "taken into consideration" without a clear framework to act on it. That’s where OOUX and the ORCA process come in. It gives structure to the messiness, turning research into a solid foundation for creating thoughtful, user-centered systems. By the time we start designing screens, we already know exactly what needs to be there and why—instead of trying to piece this together while sketching.

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