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Podcast Episode

Episode 014 - Writing is Designing with Michael Metts and Andy Welfle

May 2021
|
54 Minutes
Michael Metts
Co-author of Writing is Designing
and Certified OOUXer
Michael Metts
Co-author of Writing is Designing
Andy Welfle
Co-author of Writing is Designing
and Certified OOUXer
Andy Welfle
Co-author of Writing is Designing

In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Michael Metts and Andy Welfie are the authors of "Writing is Designing," a must-read book on content strategy and UX writing that fits right in with the principles of OOUX. In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill. Enjoy!

LINKS:

Register for Design at Scale and use code: PRATER-DAS2021: https://rosenfeldmedia.com/design-at-scale-2021/register/

Follow Michael on Twitter: @mjmetts

Follow Andy on Twitter: @awelfle

Buy "Writing is Designing," sign up for their newsletter, or attend their upcoming workshops: https://www.writingisdesigning.com/

Episode Transcript

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Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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Martin Fisher
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Senior Web Designer at 4imprint
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Head of Design at Confluence
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Author of Closing the Loop: Systems Thinking For Designers and Chief Strategy Officer at Substantial
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Senior UX Designer at Tyson Foods
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Sr. UX Designer at Grupo Tress Internacional
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Lead UX Designer at Xebia IT Architects India Pvt Ltd
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Information Designer
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Senior Content Design Manager
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Senior Content Designer at The Bay
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Senior product designer
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Senior product designer
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UI Designer at American Reading Company
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Sr UX Writer
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David Connis
Sr UX Writer
Carrie Lee
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Jennifer Kong
Senior Product Designer
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Senior Product Designer
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Director of User Experience
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Director of User Experience
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UX Designer at Indeed
and Certified OOUXer
Daniella Valerio
UX Designer at Indeed
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Sr. UX Designer at Autodesk
and Certified OOUXer
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Sr. UX Designer at Autodesk
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Product Designer
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Product Designer at the Norwegian Labour and Welfare Administration
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Senior Product Designer at Kroger
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Senior Product Designer at Kroger
Carol Han
UX Designer at Oracle
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UX Designer at Oracle
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Sr. Director of Global Web UX
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CTO at Rewired UX
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Product Design Architect, Clinicals, athenahealth
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Director of Product Design @ Loeb.nyc
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UX Designer at Uplift Delivery
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30-year UX + Design Veteran; Consultant, Author & Speaker
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VP of Technology at BlueModus and Kentico Xperience MVP
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Creative Director at argodesign
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Scott Kubie
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Allana Coxwell
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Ali Feary
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Sr. Staff Data Modeler and Ontologist at Etsy
Emmet Connolly
Director of Product Design at Intercom
and Certified OOUXer
Emmet Connolly
Director of Product Design at Intercom
John Collins
Head of Content & Communications at Ramp
and Certified OOUXer
John Collins
Head of Content & Communications at Ramp
Andrew Hinton
Author of Understanding Context
and Certified OOUXer
Andrew Hinton
Author of Understanding Context
Cornel Hillmann
Author of Unreal for Mobile and Standalone VR and owner of STUDIO.CGARTIST.COM
and Certified OOUXer
Cornel Hillmann
Author of Unreal for Mobile and Standalone VR and owner of STUDIO.CGARTIST.COM
Joseph Duteil
UX Lead at Whitespace Sàrl
and Certified OOUXer
Joseph Duteil
UX Lead at Whitespace Sàrl
Ben Callahan
Founder of Sparkbox
and Certified OOUXer
Ben Callahan
Founder of Sparkbox
Carrie Hane
Co-author of Designing Connected Content
and Certified OOUXer
Carrie Hane
Co-author of Designing Connected Content
Dan Mall
Founder of SuperFriendly and Design System University
and Certified OOUXer
Dan Mall
Founder of SuperFriendly and Design System University
Miriam Suzanne
Co-founder at Oddbird and an Invited Expert with the W3C
and Certified OOUXer
Miriam Suzanne
Co-founder at Oddbird and an Invited Expert with the W3C
Brad Frost
Author of Atomic Design and creator of Pattern Lab
and Certified OOUXer
Brad Frost
Author of Atomic Design and creator of Pattern Lab
Marcelo Brasileiro
Product Designer at ArcTouch
and Certified OOUXer
Marcelo Brasileiro
Product Designer at ArcTouch
Jacob Berchem
Object-Oriented Oracle 🔮 at Fetch Rewards
and Certified OOUXer
Jacob Berchem
Object-Oriented Oracle 🔮 at Fetch Rewards
Merrylou Spicciani
and Certified OOUXer
Merrylou Spicciani
Sybil Shearin
Product Designer, Duo Security at Cisco
and Certified OOUXer
Sybil Shearin
Product Designer, Duo Security at Cisco
Nancy Vesley
UX Architect & Designer at Pitney Bowes
and Certified OOUXer
Nancy Vesley
UX Architect & Designer at Pitney Bowes
Alexis King
UX Designer at 42Layers
and Certified OOUXer
Alexis King
UX Designer at 42Layers
Crystal Cederstrom
UX Design Lead for CreditWise @ Capital One
and Certified OOUXer
Crystal Cederstrom
UX Design Lead for CreditWise @ Capital One
Kieran Anderson
UX Designer
and Certified OOUXer
Kieran Anderson
UX Designer
Nikki Davis
Lead Designer
and Certified OOUXer
Nikki Davis
Lead Designer
Maria Garcia
UX Architect at athenahealth
and Certified OOUXer
Maria Garcia
UX Architect at athenahealth
Kelsey Grant
Lead UX Designer
and Certified OOUXer
Kelsey Grant
Lead UX Designer
Lindsey Claxton
UX Designer
and Certified OOUXer
Lindsey Claxton
UX Designer
Andrea Neuhoff
Senior Product Designer
and Certified OOUXer
Andrea Neuhoff
Senior Product Designer
Jess Ryan
Senior Designer, Xfinity Frontline Products
and Certified OOUXer
Jess Ryan
Senior Designer, Xfinity Frontline Products
Kristin Ouellette Muskat
Design Research Lead at Coforma.io
and Certified OOUXer
Kristin Ouellette Muskat
Design Research Lead at Coforma.io
Tara Kimura
Content Designer at the Canadian Broadcasting Corporation
and Certified OOUXer
Tara Kimura
Content Designer at the Canadian Broadcasting Corporation
Fredy Pascal
UX Strategist @ BNP Paribas
and Certified OOUXer
Fredy Pascal
UX Strategist @ BNP Paribas
Dawson Diment
User Experience Designer at Access52
and Certified OOUXer
Dawson Diment
User Experience Designer at Access52
Michaela Hoffman
Frontend Designer & Developer
and Certified OOUXer
Michaela Hoffman
Frontend Designer & Developer
Mary Mahling Carns
Lead Innovator at Halftank Studio
and Certified OOUXer
Mary Mahling Carns
Lead Innovator at Halftank Studio
Mike Vogel
User Experience Engineer at Disney
and Certified OOUXer
Mike Vogel
User Experience Engineer at Disney
Zainab Kashim
Product Designer
and Certified OOUXer
Zainab Kashim
Product Designer
Charlie Parker
Senior Manager of Global Digital Strategy at Kabam
and Certified OOUXer
Charlie Parker
Senior Manager of Global Digital Strategy at Kabam
Shivanand Reddy Yerva
UX Design Lead
and Certified OOUXer
Shivanand Reddy Yerva
UX Design Lead
Cassie Eddy
UX Designer & Researcher at Health Catalyst
and Certified OOUXer
Cassie Eddy
UX Designer & Researcher at Health Catalyst
Marina Ilieva
UX/UI Designer @MotionSoftware
and Certified OOUXer
Marina Ilieva
UX/UI Designer @MotionSoftware
Imogen Levy
Head of Product National Health Service England
and Certified OOUXer
Imogen Levy
Head of Product National Health Service England
Tracey Vantyghem
Information Architect & UX Writer
and Certified OOUXer
Tracey Vantyghem
Information Architect & UX Writer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
and Certified OOUXer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
Rebecca Fuger
Digital Designer at Future US
and Certified OOUXer
Rebecca Fuger
Digital Designer at Future US
Delyanka Sirakova
Product designer
and Certified OOUXer
Delyanka Sirakova
Product designer
Katrina Schwieterman
Content Designer at Facebook
and Certified OOUXer
Katrina Schwieterman
Content Designer at Facebook
David Kau
Product Designer at Apple
and Certified OOUXer
David Kau
Product Designer at Apple
Lance Mattson
Web Development Manager at Roastar, Inc.
and Certified OOUXer
Lance Mattson
Web Development Manager at Roastar, Inc.
Upma Singh
Lead UX at IntelliBridge
and Certified OOUXer
Upma Singh
Lead UX at IntelliBridge
Keith Johnson
Senior User Experience Designer at Truist
and Certified OOUXer
Keith Johnson
Senior User Experience Designer at Truist
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
and Certified OOUXer
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
Mike Moss
UX designer at Google
and Certified OOUXer
Mike Moss
UX designer at Google
Alyanna Agda
Product Designer
and Certified OOUXer
Alyanna Agda
Product Designer
Jonathan Strauss
Creative Lead at 443ID
and Certified OOUXer
Jonathan Strauss
Creative Lead at 443ID
Tristan Campbell
UX Designer
and Certified OOUXer
Tristan Campbell
UX Designer
Brent Schneider
Senior UX Designer at Ad Hoc
and Certified OOUXer
Brent Schneider
Senior UX Designer at Ad Hoc
Kamil Bodura
UX Designer
and Certified OOUXer
Kamil Bodura
UX Designer
Lauren Costa Stone
Sr. Product Designer Construct Connect
and Certified OOUXer
Lauren Costa Stone
Sr. Product Designer Construct Connect
Hope Kanter
UX Strategist
and Certified OOUXer
Hope Kanter
UX Strategist
John Crisp
UX Designer and Front-End Developer at Acivilate
and Certified OOUXer
John Crisp
UX Designer and Front-End Developer at Acivilate
Lindsay Sutton
Freelance UX
and Certified OOUXer
Lindsay Sutton
Freelance UX
Ekaterina Mitova
User Assistance Developer at SAP
and Certified OOUXer
Ekaterina Mitova
User Assistance Developer at SAP
Ellie Booth
Product Researcher at Instagram
and Certified OOUXer
Ellie Booth
Product Researcher at Instagram
Caroline Sober-James
Lead Product Designer at Uniform
and Certified OOUXer
Caroline Sober-James
Lead Product Designer at Uniform
Anne Herron
Product and OOUX Strategist and Mentor
and Certified OOUXer
Anne Herron
Product and OOUX Strategist and Mentor
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
and Certified OOUXer
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
Amanda Worthington
UX and Web Design Consultant
and Certified OOUXer
Amanda Worthington
UX and Web Design Consultant
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
and Certified OOUXer
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
Mariana Ivanova
Transformational Experience Strategist
and Certified OOUXer
Mariana Ivanova
Transformational Experience Strategist
Cara Schwartz
UX Designer & Strategist at r0g_agency
and Certified OOUXer
Cara Schwartz
UX Designer & Strategist at r0g_agency
Sondra Eby
UX Designer at OddBird
and Certified OOUXer
Sondra Eby
UX Designer at OddBird
Amber Hicks
Product Designer at Lowe's
and Certified OOUXer
Amber Hicks
Product Designer at Lowe's
Tiffany Hsia
UX/UI Designer at UpdatePromise
and Certified OOUXer
Tiffany Hsia
UX/UI Designer at UpdatePromise
Lucy Kates
Product Designer at LinkedIn
and Certified OOUXer
Lucy Kates
Product Designer at LinkedIn
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
and Certified OOUXer
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
Amy White
Freelance UX Designer
and Certified OOUXer
Amy White
Freelance UX Designer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX
and Certified OOUXer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Spotlighted Resources

Guide
The OOUX Launch Guide
The OOUX Launch Guide
Nov 21, 2022
6:38 pm
EST
|
2-3 Hours
|
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Podcast Episode
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Dec 24, 2021
1:45 pm
EST
|
47 Minutes
|
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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