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Podcast Episode

Episode 014 - Writing is Designing with Michael Metts and Andy Welfle

May 2021
|
54 Minutes
Michael Metts
Co-author of Writing is Designing
and Certified OOUXer
Michael Metts
Co-author of Writing is Designing
Andy Welfle
Co-author of Writing is Designing
and Certified OOUXer
Andy Welfle
Co-author of Writing is Designing

In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Michael Metts and Andy Welfie are the authors of "Writing is Designing," a must-read book on content strategy and UX writing that fits right in with the principles of OOUX. In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill. Enjoy!

LINKS:

Register for Design at Scale and use code: PRATER-DAS2021: https://rosenfeldmedia.com/design-at-scale-2021/register/

Follow Michael on Twitter: @mjmetts

Follow Andy on Twitter: @awelfle

Buy "Writing is Designing," sign up for their newsletter, or attend their upcoming workshops: https://www.writingisdesigning.com/

Episode Transcript

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Product Designer
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Katarina Petrov
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Niha Pereira
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Carrie Lee
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Carrie Lee
UX Writer
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Senior Product Designer
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Senior Product Designer
Jacob Wadenpfuhl
Director of User Experience
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Daniella Valerio
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Daniella Valerio
UX Designer at Indeed
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Sr. UX Designer at Autodesk
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Product Designer at the Norwegian Labour and Welfare Administration
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Senior Product Designer at Kroger
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Senior Product Designer at Kroger
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UX Designer at Oracle
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UX Designer at Oracle
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Sr. Director of Global Web UX
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Erica Gonzalez
UX Designer
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UX Designer
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CTO at Rewired UX
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Product Design Architect, Clinicals, athenahealth
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UX Designer at Uplift Delivery
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Principal Product Strategist at Philosophie | Information Architect
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PM Customer Journey Lead at Sonepar
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Director of UI/UX Design & Development at American Reading Company
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Ewelina Nowakowska
Director of UI/UX Design & Development at American Reading Company
John Drogalis
UX Manager at ConstructConnect™
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John Drogalis
UX Manager at ConstructConnect™
Katherine Hammond
Content Strategist
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Content Strategist
Keith Rich
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and Certified OOUXer
Keith Rich
Principal Experience Designer at Think Company
Anthony Gallo
Senior UX Engineer at Think Company
and Certified OOUXer
Anthony Gallo
Senior UX Engineer at Think Company
Josh Clark
Principal at Big Medium, keynote speaker, author of Designing for Touch
and Certified OOUXer
Josh Clark
Principal at Big Medium, keynote speaker, author of Designing for Touch
Joe Natoli
30-year UX + Design Veteran; Consultant, Author & Speaker
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Joe Natoli
30-year UX + Design Veteran; Consultant, Author & Speaker
Harry Court
UX/UI Instructor at Academy Xi
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Harry Court
UX/UI Instructor at Academy Xi
Oliver Lindberg
Founder of Pixel Pioneers and iIdependent Editor
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Oliver Lindberg
Founder of Pixel Pioneers and iIdependent Editor
Daniel Rosenberg
Author of UX Magic and UX Professor at San Jose State University
and Certified OOUXer
Daniel Rosenberg
Author of UX Magic and UX Professor at San Jose State University
Allison Biesboer
Content Designer and Strategist at Visa
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Allison Biesboer
Content Designer and Strategist at Visa
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Customer Experience Lead @ HP, Product Designer
and Certified OOUXer
Mariana Garcia
Customer Experience Lead @ HP, Product Designer
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Usability expert at SAP Labs Bulgaria and Co-founder at Lucrat and UX Test
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Dimiter Jimmy Simov
Usability expert at SAP Labs Bulgaria and Co-founder at Lucrat and UX Test
Eduard Khristus
UX Designer and IT Entrepreneur
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UX Designer and IT Entrepreneur
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UX Design Manager at Adobe
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UX Design Manager at Adobe
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VP of Technology at BlueModus and Kentico Xperience MVP
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Mike Wills
VP of Technology at BlueModus and Kentico Xperience MVP
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Creative Director at argodesign
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and Certified OOUXer
Marsha Haverty
Sr. Information Architect at Autodesk
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Author of Writing for Designers and World IA Day event organizer
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Scott Kubie
Author of Writing for Designers and World IA Day event organizer
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Co-author of the Polar Bear book, publisher at Rosenfeld Media, podcaster, conference producer
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Steve Smith
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Ryan Glover
UX Lead, Cisco Secure Endpoint
Tara Gill
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Tara Gill
UX Designer at City of Fremont
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Karen McArthur
User Experience Designer III
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Nicole Hess
Lead Content Strategist
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Lead Content Strategist
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Ahren Lehnert
Sr. Taxonomist at Synaptica
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Jeremy Keith
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Rachel Price
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Sr. Information Architect at Microsoft
Sarah Barrett
Principal IA Manager at Microsoft
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Ren Pope
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Emmet Connolly
Director of Product Design at Intercom
and Certified OOUXer
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John Collins
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Andrew Hinton
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and Certified OOUXer
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Ben Callahan
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Kristin Ouellette Muskat
Design Research Lead at Coforma.io
Tara Kimura
Content Designer at the Canadian Broadcasting Corporation
and Certified OOUXer
Tara Kimura
Content Designer at the Canadian Broadcasting Corporation
Fredy Pascal
UX Strategist @ BNP Paribas
and Certified OOUXer
Fredy Pascal
UX Strategist @ BNP Paribas
Dawson Diment
User Experience Designer at Access52
and Certified OOUXer
Dawson Diment
User Experience Designer at Access52
Michaela Hoffman
Frontend Designer & Developer
and Certified OOUXer
Michaela Hoffman
Frontend Designer & Developer
Mary Mahling Carns
Product Discovery Coach
and Certified OOUXer
Mary Mahling Carns
Product Discovery Coach
Mike Vogel
User Experience Engineer at Disney
and Certified OOUXer
Mike Vogel
User Experience Engineer at Disney
Zainab Kashim
Product Designer
and Certified OOUXer
Zainab Kashim
Product Designer
Charlie Parker
Senior Manager of Global Digital Strategy at Kabam
and Certified OOUXer
Charlie Parker
Senior Manager of Global Digital Strategy at Kabam
Shivanand Reddy Yerva
UX Design Lead
and Certified OOUXer
Shivanand Reddy Yerva
UX Design Lead
Cassie Eddy
UX Designer & Researcher at Health Catalyst
and Certified OOUXer
Cassie Eddy
UX Designer & Researcher at Health Catalyst
Marina Ilieva
UX/UI Designer @MotionSoftware
and Certified OOUXer
Marina Ilieva
UX/UI Designer @MotionSoftware
Imogen Levy
Head of Product National Health Service England
and Certified OOUXer
Imogen Levy
Head of Product National Health Service England
Tracey Vantyghem
Information Architect & UX Writer
and Certified OOUXer
Tracey Vantyghem
Information Architect & UX Writer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
and Certified OOUXer
Gabriela Ospina
Sr. Product Designer at Wolt (DoorDash Intl.)
Rebecca Fuger
Digital Designer at Future US
and Certified OOUXer
Rebecca Fuger
Digital Designer at Future US
Delyanka Sirakova
Product designer
and Certified OOUXer
Delyanka Sirakova
Product designer
Katrina Schwieterman
Content Designer at Facebook
and Certified OOUXer
Katrina Schwieterman
Content Designer at Facebook
David Kau
Product Designer at Apple
and Certified OOUXer
David Kau
Product Designer at Apple
Lance Mattson
Web Development Manager at Roastar, Inc.
and Certified OOUXer
Lance Mattson
Web Development Manager at Roastar, Inc.
Upma Singh
Lead UX at IntelliBridge
and Certified OOUXer
Upma Singh
Lead UX at IntelliBridge
Keith Johnson
Senior User Experience Designer at Truist
and Certified OOUXer
Keith Johnson
Senior User Experience Designer at Truist
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
and Certified OOUXer
Rik Williams
Senior Information Architect at Government Digital Service (GDS)
Mike Moss
UX designer at Google
and Certified OOUXer
Mike Moss
UX designer at Google
Alyanna Agda
Product Designer
and Certified OOUXer
Alyanna Agda
Product Designer
Jonathan Strauss
Creative Lead at 443ID
and Certified OOUXer
Jonathan Strauss
Creative Lead at 443ID
Tristan Campbell
UX Designer
and Certified OOUXer
Tristan Campbell
UX Designer
Brent Schneider
Senior UX Designer at Ad Hoc
and Certified OOUXer
Brent Schneider
Senior UX Designer at Ad Hoc
Kamil Bodura
UX Designer
and Certified OOUXer
Kamil Bodura
UX Designer
Lauren Costa Stone
Sr. Product Designer Construct Connect
and Certified OOUXer
Lauren Costa Stone
Sr. Product Designer Construct Connect
Hope Kanter
UX Strategist
and Certified OOUXer
Hope Kanter
UX Strategist
John Crisp
UX Designer and Front-End Developer at Acivilate
and Certified OOUXer
John Crisp
UX Designer and Front-End Developer at Acivilate
Lindsay Sutton
Freelance UX
and Certified OOUXer
Lindsay Sutton
Freelance UX
Ekaterina Mitova
User Assistance Developer at SAP
and Certified OOUXer
Ekaterina Mitova
User Assistance Developer at SAP
Ellie Booth
Product Researcher at Instagram
and Certified OOUXer
Ellie Booth
Product Researcher at Instagram
Caroline Sober-James
Lead Product Designer at Uniform
and Certified OOUXer
Caroline Sober-James
Lead Product Designer at Uniform
Anne Herron
Product and OOUX Strategist and Mentor
and Certified OOUXer
Anne Herron
Product and OOUX Strategist and Mentor
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
and Certified OOUXer
Zac Zimmerlin
UX Strategist @PropertyShelf, Inc.
Amanda Worthington
UX and Web Design Consultant
and Certified OOUXer
Amanda Worthington
UX and Web Design Consultant
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
and Certified OOUXer
Lisa Lombardi
Senior UX/UI Designer at Simple Thread
Mariana Ivanova
Transformational Experience Strategist
and Certified OOUXer
Mariana Ivanova
Transformational Experience Strategist
Cara Schwartz
UX Designer & Strategist at r0g_agency
and Certified OOUXer
Cara Schwartz
UX Designer & Strategist at r0g_agency
Sondra Eby
UX Designer at OddBird
and Certified OOUXer
Sondra Eby
UX Designer at OddBird
Amber Hicks
Product Designer at Lowe's
and Certified OOUXer
Amber Hicks
Product Designer at Lowe's
Tiffany Hsia
UX/UI Designer at UpdatePromise
and Certified OOUXer
Tiffany Hsia
UX/UI Designer at UpdatePromise
Lucy Kates
Product Designer at LinkedIn
and Certified OOUXer
Lucy Kates
Product Designer at LinkedIn
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
and Certified OOUXer
Sean Laughlin
Senior UX Architect @ Lowe's Companies Inc.
Amy White
Freelance UX Designer
and Certified OOUXer
Amy White
Freelance UX Designer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX
and Certified OOUXer
Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Spotlighted Resources

Guide
The OOUX Launch Guide
The OOUX Launch Guide
Nov 21, 2022
6:38 pm
EST
|
2-3 Hours
|
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Podcast Episode
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Dec 24, 2021
1:45 pm
EST
|
47 Minutes
|
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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