OOUX Happy Hour: The Magic of UX Grammar

August 2020

1 Hour

In Dan's Lecture, he will give us a tour of his UX Magic framework, focusing on the foundation: UX Grammar. You'll learn how to create an Action-Object Matrix that illustrates the "conceptual grammar" of your system. Then, to reduce cognitive load (and screens!) you'll learn to compress that matrix, making it as dense as possible.

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Welcome to the very first OOUX Happy Hour! To kick off this new group, we have Daniel Rosenburg joining us.

Dan is the author of UX Magic, the last book we read (and loved) in OOUX Book Club. Here's a snippet of his resume:

- VP of UI Design at Oracle for 11 years
- Head of Global UX for SAP for 7 years
- Currently a UX Professor at San Jose State and a UX Strategy consultant to clients all over the world, from Fortune 500s to start-ups.

As it turns out—

UX Magic is actually a repeatable, learnable science.

Dan's work fits RIGHT into the OOUX Process, enhancing it and validating it. I'm so excited to share his wisdom with you!

So, put on a fresh shirt.* Pour yourself a cold one. Find a comfy spot. Get out your notepad. And let's do some UX Magic! 🥂⭐️

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