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OOUX has been a refreshing oasis amidst a seemingly endless desert of shopworn design methodologies. Sophia Prater reminds us of our industry's roots in structuring solid, easy-to-navigate digital experiences, and firmly grounds her comprehensive ORCA process in sound information architecture practices. But the beauty of this 15-step framework is how versatile it can be and how much it opens our world up to those of our cross-functional partners, and in so doing, welcomes us in to theirs. OOUX has opened my eyes to unintuitive objects, to be sure, but it's also awakened me to my own intuition about what makes for intentional, well-designed experiences. Only now I have a name for that sixth sense. Thank you, OOUX! 🙏🏽🐳
Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.
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