OOUX provides a road map that contextualizes a lot of things you would need to act on. It’s a total mindset shift. Once you get there, you’re like “why would I ever do it differently?"
Keith Rich and Anthony Gallo — a dynamic design/dev duo from Think Company who leverage OOUX in their work — recently started used Airtable as a content and data management solution. After a bit of experimenting, they quickly realized the benefits. Content consolidation, a well-documented API, and accessible project management round out the benefits.
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In this episode of the podcast, Sophia chats with Keith and Anthony about how they discovered OOUX, how they use it at Think Company, and what it means to "dev-ign."
FYI: This is an affiliate link (we earn a small kickback if you buy).
This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.