Product Design, Product Management
As I matured as a product designer, I began to see unaddressed complexity in the products I was designing. This complexity often took the form of a lack of clear definitions for critical aspects of the system, multiple terms for the same element, lack of specifications for standard fields, two different data points with the same name—I could go on. I addressed this complexity in tactical, ad hoc ways that led to small wins but failed to address these challenges comprehensively. OOUX and the ORCA methodology provide a structure to systematically root out this complexity in existing systems and lay a foundation to avoid these challenges in new products. Junior and senior designers need the ORCA methodology in their playbook.
This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.