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Experience design and strategy
The last testimonial I wrote went like this: "It's not just A way to do things, it's THE way." This statement still holds up 2 years later. The ORCA process continues to provide value and clarity to the way my team plans and executes their work.
The OOUX philosophy and the ORCA process should be UX fundamentals. It's not just A way to do things, it's THE way. The steps contained within the ORCA process mirror how the Designer should be at all times: empathetic, collaborative, open-minded, and relentless. I love how it handles complexity by acknowledging it, embracing it, and turning it in to something that a User understands. The dust bunnies of complexity have nowhere to hide.
This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.
