Will Poole

For a very long time, doing the OOUX Masterclass Certification has been a personal goal of mine. I always knew it would require real commitment, but I don’t think I fully appreciated just how much depth, rigour, and growth it would involve. That said, it’s a commitment I would make again without a moment’s hesitation.

What Sophia and the team have created is truly worth its weight in gold. Whether you’re brand new to UX or a seasoned practitioner, or even coming from a completely different discipline, OOUX and the ORCA framework will stand the test of time. It evolves, scales, adapts, and flexes gracefully to whatever the future holds, including the rapidly changing landscape we find ourselves in with AI.

I’ve said it before, and I’ll say it again: OOUX is the wake-up call our industry desperately needs. It’s the calling that will set you apart, in the most positive, collaborative, and empowering way possible. This experience has been genuinely game-changing for me, and I cannot express enough how transformative it has been for my practice and mindset.

OOUX was a glass-shattering experience in how we should go about doing UX. UX at the end of the day, is an outcome that we achieve, it is not a thing that we produce. OOUX just naturally aids design conversations and gets everyone onto the same page.