OOUX was a glass-shattering experience in how we should go about doing UX. UX at the end of the day, is an outcome that we achieve, it is not a thing that we produce. OOUX just naturally aids design conversations and gets everyone onto the same page.
The ORCA Object Card is inspired by Sophia V Prater's OOUX philosophy and her ORCA framework (Objects, Relationships, Calls-To-Actions, and Attributes). This Object Card serves as a simple reference card, providing a breakdown of a defined Object.
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Will Poole is Head of User Experience at Kyan, a digital product agency in London. In this episode of the podcast, Sophia and Will talk about Will's journey to finding OOUX, the challenges of bringing OOUX to Kyan, and using ORCA to design continuing ed and personal development for Premier League coaches.
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This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.