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Alexandra Rayner

Sr. UX Content Strategist at Aetna, CVS Health

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Healthcare, Public health, Content Design, Content Strategy

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Alexandra

says about OOUX

The best part about OOUX is that it's scalable and can work even in small pieces...

OOUX has completely shifted the way I think about design. I won't sit here and say it will give you a magic wand to instantly shift your process - it definitely takes time and work! - but just over the course of this certification, I have noticed that I am incorporating OOUX concepts into my work day-to-day, even in small ways. I have a content modeling background, and OOUX really boosted that experience - it gave me the language to articulate and more tangibly conceptualize principles that I previously wasn't able to explain, or that I didn't even realize I was doing. And the best part about OOUX is that it's scalable and can work even in small pieces, so even if applying the entire process isn't feasible, it can absolutely be utilized to improve user experience in pretty much any situation.

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