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In this episode of The UX Level-Up Podcast, Sophia and Dan get into a tension that's been building for years — information architects and product designers are working in the same problem space and barely talking to each other, and AI is about to make that very, very expensive. They talk about what actually goes wrong on teams that skip the structural work, why the frenzy to use AI tools is adding
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listenIn this episode of The UX Level-Up Podcast, Sophia and Angie get into what it actually looks like when a veteran content strategist finds a framework that finally clicks — and why Angie believes it's not just career-changing, but field-changing. If you've ever felt like the smartest person in a conversation but struggled to explain why something was off, this episode is for you.
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listenIn this episode of the podcast, Sophia and Mandi talk about OOUXing Horizon Forbidden West, why game UX isn’t about “making it easy,” and how bases, extensions, and conditional logic can make even the most complex systems more understandable (and more shareable for teams).
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listenUX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.
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listenThe original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.
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Not sold on OOUX? Or need help building the case for bringing OOUX to your team? We've got you covered with a ton of good reasons.
Delve into the cognitive science and psychology that backs up the fact that humans need clear objects to communicate, think, and understand.
Learn how OOUX can help you craft, organize, and manage an elegant and specific design system.
Are you a developer looking into UX, but turned off by its squishy concepts? Or a UX designer wanting to speak the technical team's language? You'll love OOUX.
At its core, Object-Oriented UX is a content-first philosophy. The methods we use in OOUX are heavily inspired by content modeling and "inside-out" design principles.
The experts agree: Object-Oriented UX will play a pivotal role in the future of extended reality.
One-week workshop taking teams from chaos to clarity. Start with a design problem, collaboratively define objects, chart relationships, organize CTAs, add functionality, and diagram attributes in an Object Map.
20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.
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