In this talk given at the 2021 No Code Conference, produced by Webflow, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.
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The best time to get super curious about all the unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside and jumping into design too early. And when we avoid asking clients and stakeholders the tough questions, we end up with piles of rework.
A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
Lindsay gives a step-by-step walk-through of the ORCA OOUX design process, breaking down each round from discovery and requirements, to prioritization and prototyping, all while simultaneously designing an online coffee shop experience.
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readIn this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.
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Join Sophia for this epic new training that distills 10+ years of teaching and refining OOUX and the ORCA Process into the top 20 most potent strategies that you can implement immediately. Get instant upgrades in five key areas of UX mastery: 🧠 complexity processing, 💣 bomb defusing, ☠️ X-ray UX, 🫶 creating our own damn table, and 📜 ancient truths of intuitive design. Totally FREE.
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RegisterSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
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