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Product discovery coaching, SaaS apps, startups, fintech, healthcare, edtech
The way most digital products are built is messy and use broken processes. OOUX, by setting a common language among teams early, eases conflict because everyone has more confidence in the end goals of what they are building. Reducing conflict allows teams to collaborate better and build faster. I've done this with multiple clients and it's been valuable in taming complexity.
My entire time as a UX Designer (10+ years), I have worked on systems of increasing complexity. I wanted to dig deeper into OOUX because not only did I want to be able to learn new techniques to unravel complexity, but I want to also be able to explain that complexity to my teammates and stakeholders. The ORCA process provides a visual framework that is scalable to fit any busy schedule and timeline. In other words, it makes the information architecture process more meaningful and fun!
The UX Discovery process can often make or break a project. Mary explores how OOUX, with its focus on finding the nouns/objects in a system can save time, remove headaches, and get stakeholder buy-in early while letting designers lead projects.
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readAs Mary looked back at the past year, it occurred to her that it was a year of big changes in the things that she did on a daily basis. Some changes were big and some were more granular, but it reminded her that, as a designer and as a person, she is capable of learning and change.
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readYou can add OOUX to your toolset to strengthen your UX process and dramatically improve your discovery phases. In this article, Certified OOUX Strategist, Mary Mahling Carns, takes you step by step through the full process.
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readCommon misconception: OOUX is only good for large-scale redesigns or ground-up design work. In this quick and fun case study, Mary shows us how to OOUX a single page on Taco Bell's online ordering system.
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This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.
