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Mary Mahling Carns

Lead Innovator at Halftank Studio

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Product discovery coaching, SaaS apps, startups, fintech, healthcare, edtech

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What

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I've done this with multiple clients and it's been valuable in taming complexity.

The way most digital products are built is messy and use broken processes. OOUX, by setting a common language among teams early, eases conflict because everyone has more confidence in the end goals of what they are building. Reducing conflict allows teams to collaborate better and build faster. I've done this with multiple clients and it's been valuable in taming complexity.

Makes IA more meaningful and fun

My entire time as a UX Designer (10+ years), I have worked on systems of increasing complexity. I wanted to dig deeper into OOUX because not only did I want to be able to learn new techniques to unravel complexity, but I want to also be able to explain that complexity to my teammates and stakeholders. The ORCA process provides a visual framework that is scalable to fit any busy schedule and timeline. In other words, it makes the information architecture process more meaningful and fun!

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Mary Mahling CarnsMary Mahling Carns

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