I've learned the hard way that building digital interfaces that have a design-first approach is not future proof. The OOUX certification has been a revelation, helping me seeing the world of users without blinkers on and really noticing the things that matter to them in their context and the context of the product I’m building. The ORCA methodology clicked for me in a way that made me want to redesign everything I'd ever worked on!But here's what really sets this certification course apart: the cohort community is exceptional. You get a mentor who’s going to give you personalised guidance that will challenge your thinking and share their expertise in ways that push you to explore more or look at things differently. I feel the mentors don't just teach – they inspire, encourage, and help you grow both professionally and personally. And then there's Sophia, whose magnetic enthusiasm for OOUX draws everyone in. She's everywhere in the community, sharing insights and cheering everyone on with genuine excitement.Fair warning: this is a hard course but it’s totally worth it. Once you start seeing the world in objects, you can't unsee it - and that's exactly what makes this course so brilliant.
In this episode of the podcast, Sophia, Kate, and Philippe discuss using the ORCA process to raise user competency scores for the Renfrewshire Council website, how OOUX makes maintaining digital content easier, and why OOUX is a good investment for companies and governments.
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This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.