Caitlin Steele

Are you exhausted from constantly spending all your energy trying to solve user problems while fighting against too much work and too few resources on overly complex products? Let me tell you about OOUX, a proven set of methodologies to set up teams for success. This cross-discipline process builds shared understanding at speed, helping teams prevent problems from the start. If you want to ship better products faster, this is the investment to make.

People might feel that building an Object Map is slowing down the process, but when you meet with engineers and they are like “YES, this is what we want,” you can see how it actually makes the process faster and moves the project forward much more quickly. It feels slow but it’s actually much faster this way.

Practicing OOUX or really understanding the system that you’re working with—if you really get deep into that work, it’s a superpower and you really do it to be a better designer. If you achieve that milestone and you feel like you really understand it and you’re trying to advocate to a broader group, show don’t tell.