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Charlie Roehm

Principal UX Research & Design at Insight

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Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Experience Strategy, Product Discovery, User Research, IA, Interaction Design

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Essential for hand-off between business, research, design, and development

Sophia's ORCA methodology helps focus UX practitioners on the main pillars of any system: objects, object-relationships, calls-to-action and the attributes that make up the objects. The documentation, templates and deliverables she provides at each step of the way are essential and help us with hand-offs between business, research, design and development teams. Thanks for all the hard work you put in to making this process so comprehensive!

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Featured Resources

Becoming OOUX Obsessed
Becoming OOUX Obsessed

"Is OOUX worth diving into and learning? Absolutely." If you are wondering what it's like to go on an "OOUX Journey", Charlie Roehm wrote this honest piece reviewing the OOUX courses and what going on that journey looked like for her.

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This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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