In this super candid conversation, Joe Natoli and Sophia sit down to talk UX process, sketching, creativity, agile, and how OOUX can fit into to all of the above, "meeting you where you are". We'll give you a look into the new course that Joe and Sophia are launching on April 1st, 2023 — a course that targets the fundamentals of OOUX and can get you rocking and rolling in about a weekend.
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NOW AVAILABLE! Sign up for Joe & Sophia's online course.
Joe brings his 30+ years in the field of UX to explain to us how OOUX can solve so many of the problems he's seen out in the field. In addition to his consulting work, Joe's THE guy to teach you UX on Udemy. He's taught almost 300,000 students there. And with this newest course with Sophia, he'll introduce them (and hopefully you!) to OOUX and the ORCA process.
A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.
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watchIn this workshop, you will learn the fundamental principles of Object-Oriented UX and core methodologies behind the ORCA process. ORCA will help you break down complex problems, organize research and requirements, and gracefully transition from discovery into design.
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Register
In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.
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get itSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
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