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Karen Hewell

UX Content Strategist

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Content design, content engineering

Advanced OOUX Strategist & Consultant 2024
Cohort 7
Cohort 8 Mentors
Cohort 9 Mentors

Praise for

Karen

A great teacher

Karen had such thoughtful feedback on my assignments. I could see she really took the time to read my thought process and dig out snippets in regards to where I could get more guidance to better understand the concepts. She's a great teacher in that she asks more questions to help us get to the solution (vs. presenting it to us) in an effort to hep us better understand the content. I also really appreciate  her encouragement near the end that helped me get to the finish line. Being sick for a couple weeks I really got myself behind and was worried I wouldn't catch up - and wasn't even going to attempt to take the test ... She really encouraged me and reminded me how much more I know than those having NEVER been exposed to this content - and that I probably know more than I realize ;) Her feedback in the Prioritization round just helped me get over that self-doubt hump. Letting me think out loud and working it out with me was so critical! Thank you Karen!!!!

Thoughtful feedback

Karen provided thoughtful feedback, but the most helpful moment was in a video session when she reinforced the fact that this process and work isn't meant to be 'perfect,' it's about learning, asking questions, and just experimenting.

Extremely helpful

Karen was extremely helpful during the course. She always provided prompt feedback on my assignments, which was super detailed and insightful. The 1-on-1 call I had with her was amazing. She had great empathy about the problems I had to deal with and gave her best advice. Such a great mentor!

Super specific feedback

Karen gave me super specific feedback about the areas I struggled with. We went through my homework assignments in person to talk it all out. She was also great when we met as a group and all showed up without concrete things to talk about - she asks us questions and got us to engage ... Also, I appreciated all the design therapy I got from Karen cause this class be hard sometimes!

Great questions, fascinating ideas, and infectious enthusiasm

I absolutely love working with Karen! Karen rocked my Object-Oriented UX Program and even while still in the program she was leading the charge on melding Content Strategy and OOUX. She's since taken it and run with it — and never ceases to blow my mind. Karen's always got great questions, fascinating ideas, and infectious enthusiasm for nerding-out on complex content. I am so thankful to have Karen in the OOUX world, growing the practice and customizing it for content pros. She's also just really fun to work with and be around. If you have big content mess problems and need someone to do some creative untangling, definitely work with Karen!

Book a call with

Karen

Karen

's

Bio

I’m a researcher, problem-solver and maker who breathes life into digital experiences. I help organizations tell stories that scale through adaptive content strategy and object-oriented design. Ask me about: ✓ Object-oriented UX ✓ Omnichannel strategy ✓ Content design systems ✓ Product + UX writing ✓ Messaging frameworks ✓ Content & system modeling ✓ ContentOps ✓ Aliens and sci fi

Karen

's

Bio

I’m a researcher, problem-solver and maker who breathes life into digital experiences. I help organizations tell stories that scale through adaptive content strategy and object-oriented design. Ask me about:

✓ Object-oriented UX
✓ Omnichannel strategy
✓ Content design systems
✓ Product + UX writing
✓ Messaging frameworks
✓ Content & system modeling
✓ ContentOps
✓ Aliens and sci fi

What

Karen

says about OOUX

Better decision-making in project scoping, roadmap definition, research planning...

OOUX and the ORCA process are extraordinarily flexible and applicable in so, so many ways within the design world and beyond. The Advanced OOUX Certification Program introduces you to how this process can scale well beyond the traditional "design process" and help support better decision-making in project scoping, roadmap definition, research planning, service design and operations... basically everything that influences the design and delivery of a digital experience. Ultimately, this program demonstrates the way in which OOUX can change the way you *think* about design as well as the execution and delivery of an experience -- and empowers you to invite others to see things differently as well.

OOUX and the ORCA methodology is my new 'secret weapon' for managing complexity

OOUX and the ORCA methodology is my new 'secret weapon' for managing complexity and my own ADHD (ha!). As a bonafide over-thinker, this methodology gives me a repeatable, reliable framework to tease out the hidden questions and logical considerations in a system *without* getting too bogged down in shiny new ideas. I'm able to explore and document concepts, ideas, and potential opportunities without necessarily having to move on them *right away*. Plus, OOUX and ORCA has given me the perfect framework to get stakeholders excited about untangling complexity vs. completely overwhelmed. Making the system tangible and malleable means better questions, more effective collaboration and the best set of documentation I think I've ever had going into sketching! Certainly the best part of this program for me has been its flexibility. Every exercise we learned simply gave me another way to tease out complexity and ask the right questions... but weren't so concrete that I couldn't adapt them to fit specific needs in my own work as a content designer. Did I mention documentation? The most beautiful documentation.

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Featured Resources

052 - OOUXing Thoughts, Feelings, and Your Life with Karen Hewell
052 - OOUXing Thoughts, Feelings, and Your Life with Karen Hewell

Greetings OOUXers! In this New Years episode of the podcast, we welcome Content Designer, Information Architect, and Certified OOUX Consultant, Karen Hewell. Sophia and Karen discuss the power of naming your feelings and thoughts, the difference between feelings and thoughts, mapping your polarizing traits can make you more confident, & how to get started OOUXing your life.

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OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell
OOUX Happy Hour: Content Types, Taxonomies and Nav Flows with Karen Hewell

In this session, see examples of how Karen and some of her more enterprising colleagues have used the basic structure of the "classic" nav flow and adapted it for concepts like user intent, voice & tone, page types and facets. Plus, explore how to better enable your content creators (many of which are *not* UX writers) with OOUX-informed documentation and processes.

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