In this episode, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends.
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In this episode of the podcast, Sophia takes us on an audio walk-through of the "calls-to-action" methodology of her ORCA process. She will guide you through how to get started designing complex systems, how to make a CTA Matrix that's based on real-world objects, and why doing so will pay dividends before you even start sketching your UI. You might want a pen and paper for taking notes 😉
LINKS:
Sophia's 2016 article, "OOUX: A Foundation for Interaction Design"
A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.
The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.
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readInteraction design helps users get things done in digital spaces. For UX designers, it's where we choreograph all the users' doing; the verbs. But what are the things being "done to"? Learn how defining your nouns (objects) first will set you up for more intuitive interaction design.
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Join Sophia for this epic new training that distills 10+ years of teaching and refining OOUX and the ORCA Process into the top 20 most potent strategies that you can implement immediately. Get instant upgrades in five key areas of UX mastery: 🧠 complexity processing, 💣 bomb defusing, ☠️ X-ray UX, 🫶 creating our own damn table, and 📜 ancient truths of intuitive design. Totally FREE.
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RegisterSophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.
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