067 - The Future of OOUX — And What Is OOUX Anyways?

January 2025

68 Minutes

In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this podcast is for you!

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Check out these articles for more on the cognitive science of OOUX: "Don't Dead Him - Why Verbs Are Hard and What It Means For the UX Process" - ⁠ / dont-dead-him-why-verbs-are-hard-and-what-... ⁠

‍"UX For Lizard Brains" - ⁠https://alistapart.com/article/ux-for...⁠

‍"The Object-Oriented User" - ⁠https://blog.prototypr.io/the-object-...⁠

‍👻 Get on the waitlist for the Four UX Fails Mini-Course:⁠https://www.ooux.com/offerings/fourfails⁠A deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Join the waitlist for the OOUX Masterclass: ⁠https://www.ooux.com/spmcwaitlist⁠ A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.

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A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

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Article

What is OOUX?

Jul 1, 2022

8:00 am

EST

15 Minutes

A collection of beautifully prepared slides from Rik's presentation to Sony PlayStation on what OOUX is, where it fits in information architecture practice, and how to execute it.

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Podcast Episode

035 - (ORCA Series #1) Start any UX Project with Noun Foraging

Feb 17, 2023

2:29 pm

EST

43 Minutes

In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

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Event

The UX Level-Up: 20 Strategies to Elevate your UX Practice

Mar 27, 2025

12:00 pm

EST

2 Hours

Online

Join Sophia for this epic new training that distills 10+ years of teaching and refining OOUX and the ORCA Process into the top 20 most potent strategies that you can implement immediately. Get instant upgrades in five key areas of UX mastery: 🧠 complexity processing, 💣 bomb defusing, ☠️ X-ray UX, 🫶 creating our own damn table, and 📜 ancient truths of intuitive design. Totally FREE.

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Podcast Episode

UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater

Dec 24, 2021

1:45 pm

EST

47 Minutes

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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