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Podcast Episode

067 - The Future of OOUX — And What Is OOUX Anyways?

January 2025

68 Minutes

In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this podcast is for you!

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Check out these articles for more on the cognitive science of OOUX: "Don't Dead Him - Why Verbs Are Hard and What It Means For the UX Process" - ⁠ / dont-dead-him-why-verbs-are-hard-and-what-... ⁠

‍"UX For Lizard Brains" - ⁠https://alistapart.com/article/ux-for...⁠

‍"The Object-Oriented User" - ⁠https://blog.prototypr.io/the-object-...⁠

‍👻 Get on the waitlist for the Four UX Fails Mini-Course:⁠https://www.ooux.com/offerings/fourfails⁠A deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Join the waitlist for the OOUX Masterclass: ⁠https://www.ooux.com/spmcwaitlist⁠ A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.

Episode Transcript

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Podcast Episode

035 - (ORCA Series #1) Start any UX Project with Noun Foraging

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In this episode of the podcast, Sophia kicks off the first in a 15-part series on her ORCA (Objects, Relationships, CTAs, and Attributes) process. This first installment will cover the process of Noun Foraging. Learn Sophia's 10 hot tips for getting started with noun foraging. Plus, how artificial intelligence can help you do the work, and how noun foraging might not be just for nouns. Enjoy!

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Guide

The OOUX Launch Guide

Nov 21, 2022

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In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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