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Podcast Episode

086 - ORCA Series #15: Why Your Buttons Are Broken (and How to Fix Them)

December 2025

35 Minutes

In this episode of the podcast, Sophia and Allie talk about how broken CTAs sabotage UX (and trust), why screen-first design leads to bloated prototypes and stakeholder distractions, and how to align affordances across object views without creating chaos.

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Allie Ofisher has worked as a UX consultant for complex systems, served as the lead instructor for the Representation Round in the OOUX Foundations program, and is a Certified Advanced OOUX Strategist. She’s also one of the core contributors to the newly refilmed OOUX Masterclass, leading the way on rethinking CTA Representation and object integrity.

LINKS:

Allie Ofisher ⁠⁠https://www.allieofisher.com/⁠⁠• Connect with Allie Ofisher on LinkedIn ⁠⁠https://www.linkedin.com/in/allieofisher⁠⁠• OOUX We did it Again ⁠⁠https://www.youtube.com/@OOUXwediditagain⁠⁠

⁠Continue the conversation on the OOUX Forum!

Episode Transcript

Subscribe to the UX Level-Up Podcast

Every 2-3 Thursdays

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

See all episodes

UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

Related Resources

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084 - (ORCA Series #14) - Relationship Representation: Connect Your Objects, Connect Your Teams with Allie Ofisher

Nov 24, 2025

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In this episode, Sophia and Allie dig into Relationship Representation—how to avoid isolated objects, why contextual navigation matters more than top-down menus, and how Nested Object Matrixes (NOM) unlock innovation, break down silos, and transform collaboration with product owners and developers.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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Podcast Episode

083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher

Nov 8, 2025

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In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.

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Spotlighted Resources

Podcast Episode

NN/g UX Podcast - What is Object-Oriented UX

Mar 21, 2025

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EST

42 Minutes

UX practitioners often struggle with shifting requirements and increasing product complexity. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains on the NN/g UX Podcast how OOUX improves usability, reduces inconsistencies, and streamlines collaboration across teams.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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