Information Architecture, Interaction Design, UX Strategy, UX Research
OOUX has becoming my “master key” for revealing and taming complexity. The ORCA process is rigorous and thorough, but also flexible and modular. I started benefiting as soon as I learned the basics — and for some people that’s sufficient — but now that I’ve been through the Masterclass I feel 20x more confident and ready to tackle just about anything! Complexity has always appealed to me. I want the hardest challenges. I want to work on those intractable problems that most people shrug off and accept as “impossible”. OOUX and ORCA inspire confidence and provide the tools to take on those kinds of problems — collaboratively, calmly, with patient perseverance and a determination to succeed. Sadly, many of us are not used to working this way… yet. I’m excited to be applying what I’ve learned to my own work, and thrilled to be part of a community that is laser-focused on leveling up our industry and making a lasting change in the world!
I've been looking for this material for at least 5 years without realizing it. Foundations really helped me connect the dots, and it's already supercharged my confidence. I don't mind being the "system design guy", in fact, I embrace it 100%! Most of the things I work on are now an "OOUX opportunity"; they were all along, but now I have the awareness to see it. I'm even creating object maps for fun in the early morning hours and late at night when the kids are asleep.

Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.
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