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Alex Vietor

UX Consultant

and
Certified OOUX Strategist
Advanced OOUX Strategist & Consultant

Content design, System design, UX audits, User research, Hospitality, Recreation, Travel, Food and beverage, Events

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OOUX and this masterclass has been the single most valuable investment for my UX career. I feel so much more confident walking into new projects and knowing I have the tools to logically and methodically untangle even the messiest of problems. I've always been a chronic question-asker, but OOUX has given me so many more angles to consider in order to design more intuitive, connected systems. And also, it makes the work so fun!! As a freelancer, I really feel like OOUX is now the secret sauce in my process, and I'm excited about the level of impact I can now provide to my clients with my work. The emotional (and yes, monetary!) ROI from Foundations and the Masterclass has been crazy good, so I have my eyes on the Advanced certification too. I am a true OOUX believer!

I think the phrase “X-ray UX" is the perfect description of what I gained from the program, especially as someone who isn't a UI designer. I feel like I'm seeing designs/interfaces on a completely new and deeper level now, I know exactly what to look for, and I have the vocabulary to describe it. I had already used noun foraging to some extent with my UX writing and UX research work, but this program was the perfect bridge to give me more confidence providing design feedback and even designing things myself (just wireframes though, I fear I'll never be the pixel-perfect designer :) ) in a way that truly aligns with how people think.As an anthropology major (my first dream job as a kid was archaeologist), it's also been very cool to bring it all back to those "ancient truths" of human behavior and interaction while bringing it into a modern, computer-driven context. I've been nerding out on so many levels. I already whole-heartedly recommend it to people!

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