Lauri Sumari

The OOUX Masterclass Certification is easily the most actionable (and extensive!) training experience I've gone through during my professional career. Working through the design challenge, the feedback and advice from your mentor etc. really helps you understand the concepts at a different level than just reading a book or watching video lessons.

I wish OOUX was part of university curricula for product managers and service designers everywhere. If this approach were more widespread, the creation of digital products and services could be so much more productive and less frustrating. And we'd be better at defining the right problems to solve.

I've been learning and applying OOUX on my own from articles, podcasts and videos – but nothing beats hands-on training. After taking the course, I can already say "yes, sounds complex, love it, let's figure it out" with a lot more confidence. I happily cringe at the work I did before, because I'd do it so much better now.