Content strategy, content design
OOUX is the first design methodology that felt natural to me as a content strategist/designer. A product based on objects and how they relate to, interact with, and differentiate from each other feels a lot like constructing a sentence with nouns, verbs and adjectives. It creates order out of chaos the same way we communicate and understand this complex world: through words and concepts. I couldn’t love it more.
I encourage every content designer out there to take this certification course. It will feel like home to you. And you will level-up your skills in ways that will make you an invaluable, strategic partner to product managers, UX designers, and developers. Oh, and create the most intuitive products out there. Based on nouns, verbs, and adjectives. How cool is that?
OOUX and the ORCA process are the answers to my content-first design dreams! I would recommend this course to any content designer wanting to level up their UX skills. It’s a game changer in the age of AI and the general loss of appetite for content design by the companies that need it most. I’m still learning, but I truly believe that OOUX/ORCA is the perfect fit for content designers.

Work through the OOUX Masterclass with a cohort of other professionals. 1-on-1 coaching, personalized assignment reviews, office hours, and small-group study sessions. Finish with a valuable professional certification.
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