Resources you'll enjoy

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).
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It’s why so many UX designers are frustrated in their job and why many projects fail. It’s also why we often can’t sell research: every decision-maker is confident in their own mental picture. In this article, Sophia shows you how to collaboratively expose misalignment in your team’s shared understanding by bringing them together around two questions. What are the objects? How do they relate?
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This talk will arm you with practical advice on how to take your OOUX knowledge to the next level: bringing your teammates’ perspectives and brainpower into the process.
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Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.
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