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Jobs to be Done

How jobs to be done works with OOUX!

Featured Resources

Resources you'll enjoy

Video

OOUX We Did It Again - Jobs To Be Done — UX is Missing The Point!

Oct 25, 2025

5:00 pm

EST

26 Minutes

In this episode, Sophia and Allie discuss ideas on how to incorporate jobs to be done into your OOUX practice. And how turning the current JTBD paradigm on its head, by thinking of products as job performers and users as hiring managers, is actually more helpful and closer to the original idea put forth by Clayton Christensen in the 90s.

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watch

Podcast Episode

080 - OOUX and Jobs to be Done with Jim Kalbach

Sep 25, 2025

9:59 pm

EST

60 Minutes

Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a fun, honest convo about clarity, complexity, and cringey first diagrams.

FYI: This is an affiliate link (we earn a small kickback if you buy).

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"Jobs to be Done doesn't tell you what solution to build...and that's where I think OOUX plugs in amazing well, because you do start getting into solution space."

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More ways to get plugged in

UX Level-Up

20 powerful strategies to elevate your UX/product/content practice IMMEDIATELY. (Like really.) With Sophia Prater, chief evangelist for Object-Oriented UX & creator of the ORCA Process.

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