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Got complexity?

Object-Oriented UX helps digital product designers create naturally intuitive user experiences, even when faced with mind-boggling complexity. Through a proven, repeatable framework, teams synthesize UX research and convoluted requirements  into strong, future-proof structure. OOUX has been called a "unifying force", the "missing link", the "best way to do IA", a "magic sauce" and the secret to bringing "order to chaos." Armed with OOUX, we can bring a cross-functional team together to create elegant digital products that are easier to design and develop — and easier for users to understand. WIN. WIN. WIN.

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Enrollment is OPEN for Cohort 10!

Get certified in OOUX over the course of 10 weeks, starting Monday, September 2, 2024. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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The date is set for Cohort 10!

Kickoff is September 2, 2024

If you are interested in marking 2024 with a major professional upgrade, get on the waitlist for the experience UX designers (and developers!) are calling "life-changing," "a breath of fresh air," "invaluable," "brilliant," "fundamental training for product Designers"...and "easily one of the best training investments you could make."

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The Certified OOUX Strategists of Cohort 9

Say hello to our most recently Certified OOUX Strategists! Cohort 9 trained in the latest OOUX practices October-December 2023. Final testing is happening now, so look here for the graduates to appear as final exam results come in!

Meet the Mentor group for Cohort 6 of the OOUX Masterclass Certification Program!

What smart people are saying about OOUX

We need people who have that OOUX skillset.

Someone has to be able to see the forest for the trees, and it’s usually people that have OOUX as a skillset, the people who can see those things and go, oh, I understand how that thing relates to that other thing. They’re the ones that do well in design systems. So we need people who have that OOUX skillset.

OOUX is a perfect corollary to atomic design

To me, Sophia Prater’s OOUX is a perfect corollary to atomic design. Atomic design helps teams think about user interfaces in a thoughtful, considered, and structural manner, and OOUX does the same for the objects and content that flows through those user interfaces. That’s why I see atomic design and OOUX as a fantastic one-two punch: they both help teams break big, gnarly problems down into smaller pieces in order to create thoughtful systems that govern great (and complex!) user experiences.

Like putting on x-ray goggles

When you work with Sophia Prater and the OOUX methodology, it’s like putting on x-ray goggles. Suddenly you can see the bones of your system: all the implicit concepts and actions and relationships become visible and explicit. Your language gets clearer, your metaphors sharper, your visualizations more intuitive. For product designers like me, that’s a superpower for crafting and refining experiences that are complex without being complicated, simple without being simplistic.

An approach that takes us from zero to sixty in the shortest possible time

In a world where we are almost never given the time or space or resources we’d like to design things well, OOUX is an absolute gift. An approach that takes us from zero to sixty in the shortest possible time and puts us on the right road to clearly understanding what users need from this interaction, from this interface, from this experience. To my way of thinking, OOUX focuses squarely on the things that matter most to people and kicks everything else to the curb.

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Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

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Upcoming Events

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Recent Resources

065 - Why I'm Closing the Doors on the Self-Paced OOUX Masterclass
065 - Why I'm Closing the Doors on the Self-Paced OOUX Masterclass
Sophia V. Prater

The Self-Paced OOUX Masterclass is coming off the shelf at midnight on Friday, September 27, 2024. In this solo episode of the podcast, Sophia talks about why she's taking the course off the market, when it will be back, and why you should get this "life-changing," "mind blowing," "career-saving" course today before it's gone, plus two big lessons she's learned over 10 years of entrepreneurship!

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Why I’m Closing the Doors on the Self-Paced Object-Oriented UX Masterclass
Why I’m Closing the Doors on the Self-Paced Object-Oriented UX Masterclass
Sophia V. Prater

In this Medium article, Sophia explains why the Self-Paced OOUX Masterclass has to go on pause, plus two lessons learned from 10 years as a small business owner and entrepreneur.

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064 - The Three Transformations Most Designers Crave
064 - The Three Transformations Most Designers Crave
Sophia V. Prater

In this solo episode of the podcast, Sophia asks, what is the point of OOUX? What are the things people get out of OOUX? Sophia outlines the three glorious transformations that OOUX provides to the weary UX professional. This podcast is for people who are wondering if they should dive deeper into the world of Object-Oriented UX.

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Becoming OOUX Obsessed
Becoming OOUX Obsessed
Charlie Roehm

"Is OOUX worth diving into and learning? Absolutely." If you are wondering what it's like to go on an "OOUX Journey", Charlie Roehm wrote this honest piece reviewing the OOUX courses and what going on that journey looked like for her.

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063 - Upgrading OOUX and ORCA and Why the Masterclass is going on Pause
063 - Upgrading OOUX and ORCA and Why the Masterclass is going on Pause
Sophia V. Prater

There are big changes coming to the world of OOUX. In this episode of the podcast, Sophia talks about bumping the ORCA process up from 15 to 16 steps. She also discusses the upcoming Cohort 10, which will mark the tenth anniversary of OOUX! And to celebrate that milestone she has devised four new bonuses for this cohort. Plus, why we will be putting the Self-Paced OOUX Masterclass on pause.

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Spotlighted Resources

The OOUX Launch Guide
The OOUX Launch Guide
Sophia V. Prater

In this FREE guide, get the inside scoop on the creation story behind OOUX, learn the most critical activities in the object-oriented framework, and guide you to the best resources for learning the foundations of OOUX. You'll get the rocket fuel you need to go from 0 to 60 in just a few hours.

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UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
UI Breakfast Podcast. Episode 229: Object-Oriented UX with Sophia Prater
Sophia V. Prater

Sophia was interviewed on the UI Breakfast Podcast. How can object-oriented UX help designers solve complex product problems? You’ll learn why object-oriented thinking is well-suited for design processes, how a shared vocabulary enables collaboration, practical mapping tips, and more.

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