IN THIS SELF-PACED, FREE TRAINING

You'll discover

🧠 Four strategies to unlock your untapped capacity for complexity

Learn to process and understand more information, faster — so you can make better decisions, exercise better judgement and turn chaos into clarity. THIS is becoming the #1 differentiator for designers of the future.

☠️ Four tools to make the invisible "magic" of UX visible (X-Ray UX)

Turn business rules, open questions, and design decisions into clear, engaging diagrams — transforming stressful chaos into fun, solvable puzzles that feel joyful and rewarding. AI can write working code and create slick UI in minutes, it's the conceptual structure HUMANS need to define.

💣 Four types of showstopper questions that prevent the most painful rework

Ask those ahhhmazing questions that uncover risk, spark the right conversations, and fill gaps in the team's shared understanding — ensuring a faster launch with less rework in the long run. Elevate question-asking to an art form.

🫶 Four strategies to finally get what you need from collaboration

Now that you've got X-ray vision that exposes the sticky center of complexity, the next level is to bring a cross-functional team into the muck. In a way that's fun, effective, and makes everyone's diverse expertise shine.

📜 Four Ancient Truths of naturally intuitive design

Root your designs in the science of how the human brain works, so that you can create designs that are naturally intuitive — with less effort and way more confidence. And when you find yourself needing to judge AI-generated design, you'll know exactly how.

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This is NOT...

This training is not fluffy career advice that takes years to put into action. This session is all about real, practical UX strategies you can start using immediately.

It’s not a glorified sales pitch. Full disclosure, at the END of the training, you'll be invited into a 6-week live program that will help you deepen and practice what you've learned. My goal is that you feel so FLOORED by what you've received in this training that you'll be itching to dig deeper.

And finally, I'm not going to tell you AI is going to eat us all or feed you platitudes about how you need to now become "more strategic". I'm going to ACTUALLY SHOW YOU HOW. AI is changing the game, but this isn’t about chasing trends. It’s about building timeless skills that make you indispensable — especially in the age of AI.

This is for you if:

You’re drawn to tough, complex problems.

You don’t want an easier project — you want the right tools and skills to slay the dragon. But right now, you feel like you’re not firing on all cylinders just yet.

You believe UX deserves a more rigorous process.

Maybe all this chaos isn’t a necessary evil. You’re not convinced that process and structure stifle creativity—in fact, you suspect the lack of process is what’s really holding you back.

You see constraints as a creative challenge.

You don’t fear structure—you know that staying organized unlocks innovation, rather than stifling it.

You feel like something’s missing in the design process.

Like you could be more satisfied, less stressed, and actually having fun while producing better, more thoughtful designs.

You HATE when no one is on the same page.

“Why did no one tell me that?!” is one of your least favorite thoughts. Miscommunication leads to rework, frustration, and wasted time — and you know it doesn’t have to be this way.

You know we’re capable of better work as an industry.

You want to feel confident in your design decisions — and be able to defend them with clarity and logic.

You may have been called an “overthinker.”

Like that’s a bad thing?! Your curiosity and critical thinking are assets waiting to be unlocked by the right process.

This is NOT for you if:

You’re overwhelmed by complexity and just want it to go away.

If you’re looking for a quick escape, this isn’t it. This approach doesn’t eliminate complexity — it helps you navigate and master it.

You like simple, straightforward projects.

If you’d rather avoid big, messy, interconnected systems and just focus on isolated features, this training might not be your thing.

You’re primarily interested in UI, aesthetics, and branding.

This approach works beautifully alongside visual design—but it goes far beyond it. If crafting pixel-perfect screens is your only passion, this may not be the right fit.

You’re a “rock star” designer who just wants everyone to get out of your way.

This methodology thrives on collaboration, alignment, and shared understanding. You don’t have to be a social butterfly — but if you prefer to work in a silo, this probably isn’t for you.

You believe technology is already “good enough.”

If you think UX is fine as it is and doesn’t need to evolve, this training might feel unnecessary.

You believe UX and UI are the same.

Full stop.

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See what these badasses have to say...

This is the most valuable tool in my UX toolkit!

A refreshing oasis amidst a seemingly endless desert of shopworn design methodologies.

It has been nothing short of a paradigm shift for me.

One of the best things I've ever done to further my growth.

An actual method to the madness

OOUX is a secret weapon for breaking down complexity.

It’s a total mindset shift

You will look like a superstar

Challenging — but makes you a stronger, more future-proof designer

It's not just A way to do things, it's THE way

YOUR HOST

Sophia V. Prater

Creator of the ORCA Process & The OOUX Certification Program

Hi! I’m Sophia Prater, and I can’t wait to share these 20 potent, juicy strategies — distilled from a decade of teaching and practicing this craft. 🚀

I’ve been a UX designer for 16 years, speaker for 10, and coach for 5, helping designers level up their craft.

I’ve worked across enterprise, B2B, B2C — just about every industry. I’ve felt the overwhelm of staggering complexity with no time to process it. I know the soul-crushing frustration of designing in the dark — guessing, iterating, and guessing again — while scope and requirements shift daily under your feet.

My turning point? In 2012, I led UX for CNN.com’s election night — a pivotal experience that reshaped my thinking. (I’ll tell you all about the CANNOT-UNSEE mindset shifts during the training!)

In 2014, I took a massive gamble: I started my own company and completely reworked my UX practice. Since then, I’ve refined and proven it at Facebook, Mastercard, Atlassian, Autodesk, Delta, Microsoft, Adobe, and beyond.

I call my design philosophy Object-Oriented UX, and I can’t wait to share it — along with my ORCA Process, which you’ll soon learn ALL about.

I’ve taught thousands of designers, with hundreds completing my 10-week program — transforming their confidence, collaboration, and ability to solve hard problems. And I get it — because I experienced that same wild shift myself.

More than anything, I want you to fall (or re-fall) in love with UX. To see what’s possible in your career. To start doing deeper, more meaningful work ASAP. And God help us, to make technology a little more humane.

In this 90-minute, free training, you'll learn:

✅ How to expand your capacity for complexity: process and understand more information, faster — so you can make better decisions, and operate smarter.

✅ How to spot the show-stoppers: ask the right questions at the right time so you can strategically slow the rush to production — ensuring a faster launch with less rework in the long run.

✅ How to visualize complexity with clarity and ease: turn business rules, open questions, and design decisions into clear, engaging diagrams —transforming stressful chaos into fun, solvable puzzles that feel joyful and rewarding.

✅ How to foster deep, meaningful collaboration: create a team dynamic that's not only productive and energizing, but brings everyone together to move projects forward with clarity, purpose, and momentum.

✅ How to launch better products: craft designs that are more elegant, intuitive, and built to stand the test of time — ensuring a seamless user experience with staying power.

If you've felt confused, overwhelmed, and like a total imposter during your UX journey...

These pain points are solvable.

After 10 years of bringing OOUX to the tech world and gathering hundreds of testimonials, I know many of you are experiencing similar pain. You want to feel more confident, valued, calm, and connected. Can color-coded stickies really do that for you? Actually, yes.

FREE LIVE TRAINING

20 powerful strategies to elevate your practice IMMEDIATELY

Four sessions available!

You'll discover

This is NOT...

This is for you if:

This is NOT for you if:

Join the UX Level-Up

See what these badasses have to say...

So are you ready to level up your UX game?

In this 90-minute, free training, you'll learn:

These pain points are solvable.

I feel ready to tackle any system, big or small, and I can do it faster and with way less anxiety.

After we used the ORCA process, our system usability score moved from a 50% to a 93.3%. That’s the proof in the pudding.

I am now firing on ALL cylinders.

OOUX and ORCA has given me the perfect framework to get stakeholders excited about untangling complexity vs. being completely overwhelmed.

Skyrocketed my confidence in tackling complexity and knowing exactly where to begin...

Register for UX Level-Up!

Select your UX Level-Up Time Slot

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FREE LIVE TRAINING

20 powerful strategies to elevate your practice IMMEDIATELY

Four sessions available!

You'll discover

This is NOT...

This is for you if:

This is NOT for you if:

Join the UX Level-Up

See what these badasses have to say...

So are you ready to level up your UX game?

In this 90-minute, free training, you'll learn:

These pain points are solvable.

I feel ready to tackle any system, big or small, and I can do it faster and with way less anxiety.

After we used the ORCA process, our system usability score moved from a 50% to a 93.3%. That’s the proof in the pudding.

I am now firing on ALL cylinders.

OOUX and ORCA has given me the perfect framework to get stakeholders excited about untangling complexity vs. being completely overwhelmed.

Skyrocketed my confidence in tackling complexity and knowing exactly where to begin...

Register for UX Level-Up!