Object-Oriented UX and Content

In this episode of the podcast Sophia and Chase discuss using Object-Oriented UX to onboard at Chewy.com, creating new objects at Wealthfront, how OOUX fits in with other design methodologies, plus how you can get started with OOUX in your organization. We nerded out in this one. Enjoy!

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In this interview, Marcelo from Headless Creator talks to OOUX Strategist Caroline Sober-James about OOUX and its benefits, the 15-steps of the ORCA process, and the parallels between OOUX and Content Modeling. NOTE: you’ll need to sign up for a free Headless Creator account to watch this interview.

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During this happy hour (12pm EST!) we will learn about applying content ecosystem mapping, a specialized form of concept modeling, to drive clarity and alignment on large, complex digital strategy projects. We'll have a live, interactive demonstration of the technique based on some concepts in the OOUX universe, just for fun.

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In this episode of the podcast, Sophia and Scott discuss is-ness versus ought-ness, the rhetorical nature of creating a content ecosystem, plus how exactly one goes about making a content ecosystem map.

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Content models have to serve a variety of delivery channels, each more outlandish than the last. But why do many content models still look more like design systems rather than reflecting structured data? Mike takes us on a personal journey as he examines his own experiences and invites us to conceive content models that articulate meaning and group related content together for use on any channel.

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In this episode of the podcast, Sophia, Michael, and Andy discuss why team clarity brings user clarity, how new UX writers should go about developing a company voice, and why communicating trade-offs is a killer skill.

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This article covers some of the challenges and approaches surrounding this focus, with particular attention to designing for the audience’s diverse levels of familiarity and expertise with the website’s underlying subject.

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In this episode, Sophia and Carrie discuss what exactly a content model is, why navigation is the most volatile layer of the content stack, and IA in UX education.

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Is your portfolio the Boogeyman under your bed? Banish the Boogeyman with Amanda. She’ll walk us through some common portfolio pitfalls and show us how to combine self-discovery, Object-Oriented UX, and Webflow to take your portfolio from incomplete, hot mess, or cookie cutter to confident, clear, and uniquely you!

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In this presentation, you will: Learn the three basic needs that humans have in any place: orientation, consistency, and organization. See a lot of examples that illustrate these needs in various places. Learn about content superposition.

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The BBC has been basing their website design on domain models for over a decade. In OOUX, the design process focuses on objects, relationships, calls-to-action, and attributes. In this article, Sophia discusses how BBC Food is using OOUX to create a superb user experience on their website.

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This book is spot-on, teaching readers about the importance of understanding the domain and how objects connect in the context of that domain. If you want to create products that are more future-proof and intuitive, this book is a must-read. It's (almost) 100% in-line with the principles of OOUX!

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Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes. Hordes of them descend on our cities every day. We're outmatched. There aren't enough designers and developers to battle every platform or editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content.

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These are MIke Atherton's slides for his 2013 "half-day introduction to content modeling and the creation and management of structured, adaptive content" workshop. Delivered at IA Summit 2013.

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Care about content? As devices and channels multiply and users expect to share information quickly, we need content that can go more places, more seamlessly. "Content Everywhere" will help you start making content more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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OOUX stands on the shoulders of giants! Lovinger was writing about content modeling back in 2012, pioneering the ideas of structured content.

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