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Welcome, The Way of Product Listeners!

Thank you for your interest in Object-Oriented UX! Below you will find resources we think you will enjoy & benefit from.

I hope you enjoyed my conversation with Caden as much as I did! If this is your first time learning about OOUX, I've got some free resources for you to help you dig deeper into the magic of Object-Oriented UX.

Ready for the full-shebang? Check out the OOUX Masterclass, an online course that will teach you everything there is to know about this methodology. You'll level-up your complexity-wrangling skills and find a joyful new way to explore and document a system's structure. Use the following discount code to get 10% off the price of the course:

THEWAYOFPRODUCT10

Cheers and happy OOUXing!

Sophia V. Prater

Featured Resources

Benefits of OOUX
Benefits of OOUX
Rik Williams

Certified OOUX Strategist, Rik Williams, has outlined 19 benefits of OOUX for the user-centred and mental model-based information architecture of data-rich products, services and systems. If you need ammunition for selling OOUX at your company, this article is a fantastic mine of stakeholder-whispering postulation.

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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
How OOUX will Transform Your Product Design Thinking (OOUX for Biz)
Sophia V. Prater

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

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Resources you'll enjoy

038 - OOUX at HelloFresh with Jake Zukowski
038 - OOUX at HelloFresh with Jake Zukowski
Jake Zukowski, Sophia V. Prater

In this episode of the podcast, Sophia talks to the VP of Design and Research at HelloFresh — Jake Zukowski. They discuss how a designer on his team started sneaking OOUX through the backdoor into their design meetings, they debate about the difference between a Product Manager and a UX Designer, and they talk about how PMs can bring OOUX to their teams.

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Introducing ORCA: The Third Diamond in your UX Process
Introducing ORCA: The Third Diamond in your UX Process
Sophia V. Prater

ORCA is a 15-step meat-grinder of a process: put good research in one end and out the other, get clarity, structure, and everything you need to go into interaction design with confidence. It’s an iterative process that helps you synthesize research into naturally-intuitive UX. You need ORCA, the third diamond in your "double-diamond" design process.

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Five Signs You’re Practicing Advanced UX
Five Signs You’re Practicing Advanced UX
Sophia V. Prater

What does leveling up look like when you’re drilling down? In other words, what does it mean to practice advanced UX without “manager” or “director” in your title? If you ask 10 experienced UXers you will probably get 10 different answers. But, for what it’s worth, here are my top five.

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Episode 033 - The ORCA Sprint with Sophia V. Prater
Episode 033 - The ORCA Sprint with Sophia V. Prater
Sophia V. Prater

In this solo episode of the podcast (and final episode of this season), Sophia talks about a new concept called "The ORCA Sprint." A week-long OOUX journey teams can take to tackle their projects head-on with the methodology of ORCA (tackling objects, relationships, calls-to-action, and attributes).

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Object-Oriented UX
Object-Oriented UX
Sophia V. Prater

The original OOUX manifesto. You'll learn why designing "objects first" is pivotal and how it helps you define the core structure of your system. The process has evolved over the years into Sophia's ORCA process, but this 2015 article is still a great place to start.

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Here's what UX leaders and product managers say about OOUX

More ways to get plugged in

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.