Four Hidden UX Fails and How to Fix Them

OOUX principles for effortless intuitive design

Great news! We are revamping the Four Hidden UX Fails and How to Fix Them course, so sign up below to be the first to know when it becomes available.

What you'll get

The updated Four Hidden UX Fails and How to Fix Them course will include:

Brand new, up-to-date examples, incorporating Gestalt theory for deeper guidance on avoiding these fails in your designs
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More practice exercises to help you recognize and address the four UX fails
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Easy-to-understand, illustrated explanations
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Upgraded, high production value audio and video
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Searchable transcripts for easy reference.

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And did we mention this will be a collaboration between Sophia Prater and Advance OOUX Mentor, Allie Ofisher?

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About 87.2% of all UX issues on the internet stem from one of these four fails. Ok, that’s not a real statistic at all, but these fails are so common and add so much cognitive load to your digital products and services that I like to call them the Four Horsemen of the Internet Apocalypse.

Here’s the good news. They are SUPER EASY to fix — as long as you know how to recognize them!

And that’s what this training is all about.

Who this is for

This course is for UXers, UI designers, and digital product pros at all levels: newbie to UX Director. If you are new to OOUX — welcome! There’s a high probability that the four UX principles we teach in this session are going to be completely new to you. And that’s totally fine. Even if you're somewhat familiar with OOUX — maybe you've read articles, listened to the OOUX Podcast, or you've attended the OOUX Happy Hour Meetup, you might still be unfamiliar with these nasty little UX fails:

🎭 Masking
🏝 Isolating
💔 Breaking
👻 Shapeshifting (THE WORST.)

Even if you are familiar, join us for new examples, discussion, and a great OOUX refresher!

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What you'll learn

During this training, you'll learn:

Why these four unintuitive UX fails are terrible: for users and YOU
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How to recognize and fix them
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The main ideas behind object-oriented UX and the ORCA framework — an awesome process for synthesizing research into solid structure.
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The basics on how you can start making not only more intuitive user experiences, but make more systemic and long-term change. You’ll learn how OOUX can help you get a seat at the strategy table and help you move beyond surface-level, choppy UX design work.
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In 2 hours — I promise you — I’ll make you a significantly better and more confident UX designer. My goal: these 2 hours = best use of your professional time ALL WEEK. Maybe even all month!

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I’ll see you in there.

What's inside

Module 1: Up-level your UX career

Four ways that OOUX will help you become a bad ass UXer — the kind who get a seat at the strategy table.

Module 2: Say hello to OOUX and ORCA

What is OOUX? And how is it different than UX? What does OOUX not do for you?

Module 3: Rock your UX process

Learn the fundamental methodologies of OOUX: noun foraging, the nested object matrix, the CTA matrix, and the object map.

Module 4: Facilitate prioritization like a boss

Help your team define scope, starting with a strategic foundation for future growth.

Module 5: Avoid four UX fails

Four massive UX mistakes that OOUX helps prevent. Learn the power of recognizing and fixing masked objects, shapeshifters, isolated, and broken objects.

Module 6: Sketching without the sweat

You’ve synthesized the research into structure, now it’s time to design screens.

Module 7: Start now

Bringing new ideas and ways of working to your team is hard. Here’s how to get started.