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UX, product, and content designers are in a tough spot. We're faced with increasing complexity that we need to make sense of to successfully do our job — but we have shit tools to untangle that complexity.
On top of that, we are give no time to understand the intricacies of the problem spaces we are supposed to be designing for. In fact, it's rarely even expected of us to fully understand what we are designing.
We are told we ask too many questions. That we are overthinking it. We are told to sprinkle our UX fairy dust on crap products. We are often not brought into the strategic conversations until it's too late.
Strategic UX is needed more than ever, but it remains invisible, abstract, and hard to sell. That puts our impact (and our jobs) at risk.
If we don’t step up and make UX strategy visible and indispensable, it’s only going to get worse. To lead in this new era, we need to level up — and even redefine what it means to practice UX.
Object-Oriented UX (OOUX) is a practical (and mind-blowing) system that gives you structure, confidence, and real strategic tools to break down complexity and do the job that our industry desperately needs.
We call this course OOUX Foundations — but, although this is no beginner's bootcamp, we could call it UX Foundations. 1000s of UX Directors, Senior Product Designers, and Junior Designers all over the world are bringing OOUX into their practice, calling it the "missing piece" or the "secret weapon" that finally gives a strong foundation to their work.
The are also redefining their roles: expanding into more strategy, more decision-making, and more leadership.
So here's the new job description, if you choose to accept it:
🧠 UX the complexity: process chaos into clarity for the whole team.
💣 Defuse the bombs: prevent the rework-gotchas by asking the best damn questions.
☠️ Practice X-ray UX: reveal the invisible parts of UX that are most high-value.
🫶 UX collaboration: harness the expertise of the team and create aligned momentum.
📜 Hold the ancient truths of intuitive design: create awesome products that simple CLICK with users' mental models (and their caveman brains).
If this feels like a hell yeah, you are soooo in the right place.
Unfolding over 7 weeks, we'll deliver rich content, live events, and go-to resources at a steady but luxurious pace. With a 3-5 hour a week commitment, you'll revolutionize the way you approach tough problems, information architecture, and collaboration. Along the way you'll be immersed in community of nerds going through it with you and you'll be coached by a team of passionate mentors who can't wait to support you.
OOUX is not about working harder. It’s about working smarter. Over and over, OOUX has proved to save designers and teams sooooo much time. Invest a few hours a week in this lovingly-designed supportive environment — and save COUNTLESS hours for the remainder of your design career. Really.
UX projects are getting messier. Stakeholders want results faster. And somehow, even after weeks of research, you’re still met with last-minute “gotchas” that tank your timeline and shake your confidence.
You know you’re a good designer. So why does the process feel so disorganized and chaotic?
Let’s be real: UX is broken. We are taught to design screens — not systems. To chase surface-level goals — not core understanding.
And if we don’t change the way we work, the chaos will continue. We’ll keep burning out. Keep feeling uncertain in meetings. Keep risking the trust of stakeholders and engineers.
But here’s the good news: There’s a better way. One that gives you clarity, confidence, and a collaborative superpower that’ll make you the most valuable voice in the room.
The truth is, most UX designers have been flying without a mental model. We’ve been taught to jump straight into flows and wireframes — before we’ve even mapped out what our users need to interact with.
That’s why so many UX careers plateau. That’s why projects feel so chaotic. That’s why cross-functional teams don’t trust our work.
OOUX (Object-Oriented UX) changes that. It's a way of thinking — and working — that brings truth, clarity, and structure to every design you touch. And is more inline with the user’s mental model than our existing techniques.
At the heart of OOUX is the ORCA Process — a repeatable framework for system-thinking that’s accessible, energizing, and (dare we say it?) actually fun.
It helps you untangle the mess, spot the patterns, and build products that make deep, intuitive sense.
And when you have that kind of clarity?
Your portfolio stands out. Your meetings feel powerful. Your career starts to shift.
Ready to work smarter and think more clearly — for the rest of your UX career?
OOUX Foundations is your first step into the world of Object-Oriented UX. This 7-week program gives you the tools, frameworks, and mindset shifts that will make you say, “Why didn’t I learn this sooner?”
You’ll join Sophia Prater (creator of the ORCA Process) and Lead OOUX Consultant Allie Ofisher for a powerful mix of on-demand lessons, interactive design challenges, and live workshops — all inside our gorgeous digital palace.
You’ll walk away with a better way to design — and a clearer sense of who you are as a UX professional.
Hey there! I’m Sophia Prater — creator of the Object-Oriented UX framework and the ORCA Process. I've been practice UX for over 16 years, but the first 5 years sucked. I was struggling with complexity overwhelm, constant changes to scope, lack of collaboration, and lack of confidence in my designs.
Things started to shift when I was leading the design for CNN.com's election result experience back in 2012. I was in a crucible — designing an early-days responsive experience on an extremely tight deadline that was NOT going to move (errr, election night). And something clicked for me. Instead of designing a bunch of screens and components, I designed a system.
I reduced extraneous complexity from the 2008 design (which I was told to simply "responsify" 🙄).
I created reusable parts — that represented concepts.
I learned to respect metadata and the connections between concepts.
And it worked. That project got me on design conference speaking stages. Which forced me to teach what went right. Which led me formalizing my process, little by little.
Over the past 10+ years, I’ve poured thousands of hours (and let’s be honest, some blood, sweat, and tears) into figuring out how to design under the surface of the screen.
I’ve battle-tested this process at places like Facebook, Mastercard, Delta, Adobe, and Microsoft — and refined it with thousands of designers around the world.
What took me a decade+ to build, you’ll get in just seven weeks. I created this so you don’t have to start from scratch.
So you can skip the struggle, and get straight to the good stuff: designing smarter, solving complex problems with clarity, and showing up as the strategic UX pro you know you can be.
Let's do this! I can't wait to meet you!
Jump straight into action with a guided, hands-on challenge that takes you step-by-step through the discovery round of the ORCA process. Experience firsthand how it brings clarity, structure, and sanity to even the messiest design problem.
Meet the Four Fails of modern UX — and their intuitive, OOUX-powered solutions. Learn how to spot them in the wild and prevent the most common cognitive breakdowns in digital products.
Learn how to audit the ORCA of a system from the outside, and then how to move beyond surface-level decisions to fix these issues from the inside out — so intuitive UI becomes the natural result.
Use the ORCA Process to design a digital presence that’s aligned to how you deserve to be seen. In this workshop, you’ll OOUX yourself — creating a UX portfolio or personal site that reflects the truth of who you are as a designer. Whether you’re job-seeking or leveling up internally, you’ll craft a presence that’s structured, strategic, and unmistakably you.
Put your knowledge into practice with time and space to implement your portfolio project — with mentor support and feedback in the forum to keep you moving forward. Submit early for a chance at a hotseat review!
Learn how to bring your team into the ORCA process with clarity and confidence. This training helps you shift into a collaborative mindset — so you can align stakeholders, reduce friction, and make space for better design conversations.
Tackle a meaty design challenge in small groups, supported by Sophia and Certified OOUXers. This collaborative, hands-on workshop helps you build confidence, practice your process, and have fun doing it.
We are hosting not one but TWO live workshops to accommodate different time zones. You are welcome to join both!
Choose between an AI design challenge and a mysterious wildcard challenge.
Learn the magic of the ORCA Process. Kick off with the art of noun foraging (how OOUXers start any project) — identify objects (core concepts) and learn fundamental object-prioritization tactics. Next, you’ll take your objects into the Nested-Object Matrix and learn to leverage cardinality (oooOooOO!) to define relationships and map naturally intuitive navigation. Get clear on IXD scope with a functionality audit: the Call-to-Action Matrix, focusing on strong CTAs and ignoring the weak ones. Finally, complete the X-ray with an Object Map, working through detailed attribute structure.
Get introduced to what we call the Four OOUX Fails — or, affectionately, the "four horseman of the UX apocalypse". Sorry-not-sorry, you will not be able to un-see this.
Spot Masked Objects — consistency gone wrong — and prevent them from eroding a user’s trust. Identify Isolated Objects that are thwarting seamless navigation. Pinpoint Broken Objects that are preventing your users’ from taking action and completing their tasks — and frustrating the hell out of them. Most critically, learn to call out Shapeshifters that cause arbitrary inconstancies. Save yourself from reinventing the wheel. Save your developers from rebuilding the wheel. And save your users from having to learn a ton of unnecessary wheels.
Learn to gracefully transform your strategic OOUX artifacts into elegant product design that users will just get. You know how to detect the OOUX Fails, now it's time to create some effing UX wins.
🎉 Ensure the core concepts (the objects!) of your system are distinct, recognizable, and crystal-clear to the user, while enhancing your design system so that it’s more specific and semantically dialed-in to your product.
🎉 Create natural navigation flows that reflects your user’s mental model — and the truth of your product’s domain.
🎉 Learn the lost art of button placement (seriously) so that users can actually find the functionality they are looking for and get things done!
🎉 Strategically design object variations and states, reducing unnecessary shapeshifting that causes, well, unnecessary cognitive load.
These methods will become your go-to tools for translating UX X-rays into intuitive screen design and bringing a strong conceptual model to life!
One of the top questions we get from designers who fall in love with OOUX is: "How do I bring this to my team?" It can be tricky. Change is hard and people are burned by shopworn UX processes and frameworks. Also, OOUX is hard. It digs deep into the inherent complexity of a problem — often uncovering more answers than questions in the beginning. That can be uncomfortable for some! But if done right, OOUXing with your team can be one of the greatest joys of your career.
Learn to effectively harness the power of your team and step into servant leadership with grace and even playfulness.
a 200+ page ebook that Sophia and team have been working on for about five years. It contains supplementary video, an example project you can follow along with, and a deep dive into every step of the process. Videos are great for learning — but not so much for reference. With this Handbook, you’ll have all revolutionary tactics of the ORCA Process at your fingertips.
Get play-by-play procedures on how to prep, setup, and run a series of workshops that bring the team together around your table. Learn to step into servant leadership with confidence — while facilitating the most effective collaboration that your organization has perhaps ever experienced.
Our first practice workshop, we will OOUX you — your professional online presence. Wether that's a portfolio website or your consulting side-hustle marketing site, we will leverage the ORCA process to help you rock your career goals.
Use the ORCA Process to redesign ChatGPT's UX — and explore opportunities to innovate with AI. We will also explore how to use AI to accelerate our OOUX work. Nerd fest!
Think of this like an OOUX hack-a-thon. Each group will have a different design challenge and Sophia will decide on a winning OOUX design! Followed by our Wrap Party.
In this heart-to-heart, Sophia will share what she has learned about having a growth mindset (and balancing that with hustle culture), overcoming perfection, taking up space, and having courage to create big things and take risks.
Sophia will guide you through opportunities to turn the volume up on your creativity — within the systematic ORCA Process. Use the OOUX-lens helps you spot opportunities and shift your perspective.
Sophia and Allie will team up to review a few portfolios submitted by the group! We will showcase amazing examples of OOUX and discuss why they work so well. Let's get inspired by each other!
X-Ray UX and The ORCA Collaboration Playbook are both hot off the presses! Sophia will give a behind-the-scenes peek at how she OOUXed the books (yup!), how to best use them, and answer questions.
You'll be invited into a special space in the OOUX Forum where you'll meet others in the program, post your progress, and get questions answered.
All the content, resources, and recordings will be housed in the Palace, in a organized Library. All videos will have searchable transcripts.
Sophia and her team of mentors will be joining you in the Foundations Palace, answering as many questions and providing as much support as possible!
UXers from all walks of life (and all corners of the globe) are using these tools to level up, clarify their thinking, and become the strategic designers their teams rely on.
You’re not just buying a course —
you’re investing in a smarter way to design.
The UX job market is noisy.
You don’t need more Dribbble shots — you need a clear, strategic process.
The same framework Sophia teaches at Meta, Google, Delta, and more — helping UXers lead high-impact work and finally get seen for their strategy chops.
This could easily be a $1,000 course. But we priced it at $333 (or 2 payments of $177) — so deeper, smarter UX is actually accessible.
🎯 It's the clarity you've been craving. Let’s make it yours.
Start designing with confidence — using systems thinking and strategy that actually makes sense.
We know that everyone’s cash flow is different — that’s why we’re also offering a payment plan
Click here to pay in 2 installments of $177Here’s what UXers are saying after applying the OOUX mindset to their work:
We get it — online courses can overpromise and under-deliver. That’s why OOUX Foundations comes with a 30-day Satisfaction Guarantee. If it’s not what you expected, we’ll make it right.
Here’s how: try the program for 30 days and do the work. Email hello@rewiredux.com with your work and request — and we’ll give you a full refund. No hard feelings.
We call it a growth-minded guarantee because it gives you the space to commit, experiment, and decide from experience.
We’re taking-on the risk, because we know this process works — if you work it.
What Counts As “Doing the Work”?
Just thoughtful accountability:
That’s it! Just a little proof that you gave it a try.
The core curriculum of OOUX Foundations gives you everything you need to confidently design digital products with intuitive structure and zero confusion, but that’s just the beginning...
To make your transformation faster, simpler, and more actionable, you’ll also get:
These aren’t fluff add-ons. Every bonus was designed to remove a roadblock, boost your confidence, and give you a competitive edge. When you join today, they'll be yours when we release them during the program.
Sign up for OOUX Foundations and all of your dreams will come true!
Buy now for $333.00 USD and save $21 bucks!
Pay in two installments of $177.00 USD
($177.00 x 2 = $354 USD)
You’ve got two options:
Stay where you are — losing hours to messy rework, missing opportunities because your brilliance isn’t visible yet, and experience more infuriating shifts in scope and requirements because of poor communication.
Or…Invest a few weeks to start designing smarter — and sharpen the most valuable UX skills no one ever taught you.
OOUX Foundations is your shortcut to better UX and a stronger career.
If this program could upgrade your skills by only 10% — what would that be worth? 10% of your salary over the course of a few decades? 10k? 20k? But here's the thing. OOUXers don't say that it boosts their skills be 10%. They say that it transforms them. That they feel 10x more powerful — and that the work they are doing is more interesting and more meaningful.
You’ve got two options.
Stay where you are — losing hours to messy rework, missing opportunities because your brilliance isn’t visible yet, and joining yet another project too late in the game.
Or…Invest a few weeks to start designing smarter — and sharpen the most valuable UX skills no one ever taught you.
OOUX Foundations is your shortcut to better UX and a stronger career.
Start getting seen for the deep-thinking designer you truly are.
OOUX Foundations is the master move that gives you the system, structure, and support to change your trajectory.
