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OOUX in the Wild

Take a look at OOUX methodologies playing out within organizations large and small.

As OOUX picks up steam, more and more organizations are integrating OOUX into their processes and team culture. They are bringing cross-functional groups together around Object Maps and rearchitecting systems to be more elegant and intuitive. In this collection, you will find stories directly from OOUXers out in the field, using OOUX to created a shared language, tackle complexity, and create stronger products.

Featured Resources

Resources you'll enjoy

OOUX and a New Survey Tool
OOUX and a New Survey Tool
Stone Sagala

Stone shares how OOUX saved developers 1000+ hours of discovery work, led a team to collaborate with the entire organization, and discovered 12 objects with over 100 relationships - all with just the Discovery phase, no less!

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OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
OOUX Happy Hour: Tackling the Incredible Hulk of EHR Complexity with OOUX
Dani Nordin
and Liza Richardson

The domain of Electronic Healthcare Records (EHR) is arguably one of the most complex on the planet. Dani Nordin, Product Design Architect, and Liza Richardson, Clinical Content Senior Manager, will showcase the ways they have used the OOUX process through a handful of high-visibility projects within the Clinicals Electronic Health Record (EHR).

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Episode 034 - Running ORCA Sprints at Autodesk
Episode 034 - Running ORCA Sprints at Autodesk
Sophia V. Prater

Sophia lays out her findings after successfully rolling out the ORCA Sprint envisioned in episode 033 from last season. She talks about manifesting the ORCA Sprint from concept to deliverable, what worked and what didn't work (and what can probably be skipped) while running the first ORCA Sprint, and why ending Day 2 of the ORCA Sprint with a nav flow is guaranteed to blow people's minds.

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OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
OOUX Happy Hour: Running ORCA Sprints with Allie Ofisher
Allie Ofisher

During this Happy Hour, we will learn about applying the ORCA process in sprints to gather domain knowledge and start scoping a project from the ground up. Allie will share tips for preparing one yourself — including what went well, what mistakes she made and wants you to avoid, and resources from Notion and Miro to help you conduct your own.

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OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
OOUX Happy Hour: Enterprise OOUX: Prioritization, Business Process Modeling, and Libraries
Maria Garcia

In this happy hour, Certified OOUX Strategist, Maria Garcia, will discuss how she has approached object mapping a system that has tens if not hundreds of legitimately important objects that have complex relationships with one another.

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The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
The Dawning of OOUX - CNN Election Results 2012: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining my Object-Oriented UX process. In many ways this project is where my career as a designer of the design process really began. It was a project of many firsts: my first responsive design, my first time working very closely with the development team, and my first real system design.

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A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
A Victory Lap for OOUX - CNN Election Results 2016: An Object-Oriented UX Case Study
Sophia V. Prater

This article is part of a series of case studies that follow my journey of practicing and refining OOUX. I hope you are ready to continue the CNN Elections saga after I returned to the newsroom — three years after leaving the team. In this case study, I talk about the struggles of pushing for collaboration and research, content-based navigation, Skeuomorphism 2.0, stage diagrams, and more.

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Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Episode 019 - OOUXing Security with Andrea Neuhoff and Kristen Kite
Andrea Neuhoff, Kristen Kite

In this episode of the podcast, Andrea, and Kristen talk with Sophia about their work together at Duo Security, how they have started bringing OOUX to Duo for a double whammy of complexity wrangling, and how taking all of people's weird behaviors into account helps design better online security products.

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Episode 017 - Using OOUX in the wild with Caroline Sober-James
Episode 017 - Using OOUX in the wild with Caroline Sober-James
Caroline Sober-James

In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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Mini Project: Mars Weather App Using OOUX and the ORCA Process
Mini Project: Mars Weather App Using OOUX and the ORCA Process
Michaela Hoffman

In this article, Michaela talks about how she used the ORCA process in making a little Mars weather app using NASA’s Insight Weather API.

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Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
Sarah Barrett, Rachel Price

In this episode of the podcast, Sophia, Sarah, and Rachel discuss how to think like a library scientist, how being conventional can be a virtue, and why accessibility is good for everyone, not just the differently-abled.

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Duo’s Object Oriented UX (OOUX) Design Process
Duo’s Object Oriented UX (OOUX) Design Process
Andrea Neuhoff
and Alicia Fremling

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
OOUX Happy Hour: A Journey to OOUX: Transforming Digital at Moorfields Eye Hospital
Imogen Levy

Imogen Levy is head of Digital at Moorfield's Eye Hospital. When she started at this large NHS network of hospitals the digital "strategy" was basically to move all print material to PDFs. So, Imogen had significant educating and evangelizing to do. In this case study (and success-story-in-progress), imogen candidly shares how she is transforming content, structure, and minds with OOUX.

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Designing an iOS App for Brooklyn Cat Cafe
Designing an iOS App for Brooklyn Cat Cafe
Lisa Lombardi

A Brooklyn Cat Cafe needed a mobile app to help cat adopters find great matches and increase the number of adoptions, plus consolidate the many tools they use into one app. Follow along with this fun and comprehensive case study as Lisa wields OOUX to unite hopeful kitties with their forever homes.

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More ways to get plugged in

Enroll in the Self-Paced OOUX Masterclass

This rigorous course is for UX designers, developers, and digital product people who are tackling complexity, wrangling stakeholders, and trying to make systems-level change.

Subscribe to OOUX Podcast

A dive into the weeds on UX systems, information architecture, human psychology, data wrangling, structured content, UX process, and above all simplifying the complex.

Join OOUX Happy Hour Meetup

OOUX virtual meetups feature amazing guest speakers, Q&A, discussion, networking breakout sessions, and important OOUX updates. Bring your coffee, wine, or whiskey.